Journal: Marketing Science

Found 566 papers in total
Customized products: A competitive analysis
Customized products: A competitive analysis
2005,
This paper investigates the competitive market for mass-customized products....
Globalization of authorship in the marketing discipline: Does it help or hinder the field?
Globalization of authorship in the marketing discipline: Does it help or hinder the field?
2005,
Marketing scholars have reflected upon the marketing discipline's internal evolution...
Prediction in marketing using the support vector machine
Prediction in marketing using the support vector machine
2005,
Many marketing problems require accurately predicting the outcome of a process or the...
The effect of product assortment changes on customer retention
The effect of product assortment changes on customer retention
2005,
This research investigates the impact of a large-scale assortment reduction on...
Understanding geographical markets of online firms using spatial models of customer choice
Understanding geographical markets of online firms using spatial models of customer choice
2005,
As the online channel matures, many firms are finding that an understanding of how...
The lead–lag puzzle of demand and distribution: A graphical method applied to movies
The lead–lag puzzle of demand and distribution: A graphical method applied to movies
2005,
Understanding the lead–lag relationship between distribution and demand is an...
“Counting your customers” the easy way: An alternative to the Pareto/NBD model
“Counting your customers” the easy way: An alternative to the Pareto/NBD model
2005,
Today's managers are very interested in predicting the future purchasing patterns of...
The impact of utility balance and endogeneity in conjoint analysis
The impact of utility balance and endogeneity in conjoint analysis
2005,
Adaptive metric utility balance is at the heart of one of the most widely used and...
Generalized robust conjoint estimation
Generalized robust conjoint estimation
2005,
We introduce methods from statistical learning theory to the field of conjoint...
Consumer learning, brand loyalty, and competition
Consumer learning, brand loyalty, and competition
2004,
In several markets, consumers can gain further information regarding how well a...
Consumer learning and brand valuation: an application on over-the-counter drugs
Consumer learning and brand valuation: an application on over-the-counter drugs
2004,
We develop a brand choice model with learning based on the Kalman filter methodology....
Partial-repeat-bidding in the Name-Your-Own-Price channel
Partial-repeat-bidding in the Name-Your-Own-Price channel
2004,
This paper presents an initial examination of an emerging business model, the...
A dynamic changepoint model for new product sales forecasting
A dynamic changepoint model for new product sales forecasting
2004,
At the heart of a new product sales-forecasting model for consumer packaged goods is a...
Competitive reactions to advertising and promotion attacks
Competitive reactions to advertising and promotion attacks
2005,
How do competitors react to each other's price-promotion and advertising attacks? What...
Customized advertising via a common media distributor
Customized advertising via a common media distributor
2005,
We show that when a single media content distributor (such as a television cable...
Generic and brand advertising strategies in a dynamic duopoly
Generic and brand advertising strategies in a dynamic duopoly
2005,
To increase the sales of their products through advertising, firms must integrate...
Marketing and designing transaction games
Marketing and designing transaction games
2005,
Past research reveals an extraordinary number and variety of transaction games, often...
Predicting competitive response to a major policy change: Combining game-theoretic and empirical analyses
Predicting competitive response to a major policy change: Combining game-theoretic and empirical analyses
2005,
This research uses Proctor & Gamble's value pricing initiative as a context for...
Planning marketing-mix strategies in the presence of interaction effects
Planning marketing-mix strategies in the presence of interaction effects
2005,
Companies spend millions of dollars on advertising to boost a brand's image and...
Strategic pricing and detailing behavior in international markets
Strategic pricing and detailing behavior in international markets
2005,
We study three determinants of the levels of price and detailing effort across...
Differences in dynamic brand competition across markets: An empirical analysis
Differences in dynamic brand competition across markets: An empirical analysis
2005,
We investigate differences in the dynamics of marketing decisions across geographic...
Time-varying competition
Time-varying competition
2005,
Normative models typically suggest that prices rise in periods of high demand and...
A general theory of pass-through in channels with category management and retail competition
A general theory of pass-through in channels with category management and retail competition
2005,
I provide a general formulation of the channel pass-through problem as a comparative...
Own-brand and cross-brand retail pass-through
Own-brand and cross-brand retail pass-through
2005,
In this paper we describe the pass-through behavior of a major US supermarket chain...
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