Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study

Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study

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Article ID: iaor20061586
Country: United States
Volume: 23
Issue: 2
Start Page Number: 180
End Page Number: 191
Publication Date: Mar 2004
Journal: Marketing Science
Authors: , , , , , ,
Abstract:

No abstract

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