| Article ID: | iaor20061586 |
| Country: | United States |
| Volume: | 23 |
| Issue: | 2 |
| Start Page Number: | 180 |
| End Page Number: | 191 |
| Publication Date: | Mar 2004 |
| Journal: | Marketing Science |
| Authors: | Roberts John H., Lilien Gary L., Golder Peter N., Tellis Gerard J., Morrison Pamela D., Nelson Charles J., Foster Joseph A. |
No abstract