Article ID: | iaor20061586 |
Country: | United States |
Volume: | 23 |
Issue: | 2 |
Start Page Number: | 180 |
End Page Number: | 191 |
Publication Date: | Mar 2004 |
Journal: | Marketing Science |
Authors: | Roberts John H., Lilien Gary L., Golder Peter N., Tellis Gerard J., Morrison Pamela D., Nelson Charles J., Foster Joseph A. |
No abstract