Article ID: | iaor199181 |
Country: | Canada |
Volume: | 28 |
Issue: | 4 |
Start Page Number: | 380 |
End Page Number: | 391 |
Publication Date: | Nov 1990 |
Journal: | INFOR |
Authors: | Tabib Claudette |
Keywords: | graphs, marketing, personnel & manpower planning |
The method of paired comparisons is used when a group of individuals aims to establish an optimal classification on a set of any elements and to eventually choose a ‘winner’. The group decision not being always consistent, coefficients which measure the degree of consistency of a group are proposed and it is shown how to use adequately paired comparisons in practical situations, especially for the evaluation of tasks and in marketing.