Asset stocks and sustained competitive advantage: A comment

Asset stocks and sustained competitive advantage: A comment

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Article ID: iaor19911432
Country: United States
Volume: 35
Issue: 12
Start Page Number: 1511
End Page Number: 1513
Publication Date: Dec 1989
Journal: Management Science
Authors:
Keywords: marketing, performance
Abstract:

In their paper, Dierickx and Cool suggest that the strategic factor markets model developed by Barney cannot be applied in the analysis of sustained competitive advantages due to asset stocks accumulated over time. In this comment, it is shown that the discussion of asset stocks extends and complements, rather than limits, the strategic factor markets model. This is done by analyzing how the strategic factor markets model can be used to examine the cost of accumulating asset stocks over long periods of time, and how these costs will compare to the value of strategies that are implemented exploiting these asset stocks.

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