| Article ID: | iaor199199 |
| Country: | United States |
| Volume: | 29 |
| Start Page Number: | 56 |
| End Page Number: | 60 |
| Publication Date: | Dec 1988 |
| Journal: | Production and Inventory Management Journal |
| Authors: | Powers Thomas L., Sterling Jay U., Wolter James F. |
| Keywords: | marketing |
Conflict between marketing and manufacturing is commonplace in many organizations. This article examines the sources of this conflict in order to understand why it occurs and how to limit its negative impacts.