Fuzzv analytic hierarchy based approach for supplier selection

Fuzzv analytic hierarchy based approach for supplier selection

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Article ID: iaor2008220
Country: United States
Volume: 12
Issue: 3/4
Start Page Number: 147
End Page Number: 176
Publication Date: Nov 2003
Journal: Journal of Euromarketing
Authors: , ,
Keywords: analytic hierarchy process, marketing
Abstract:

For solving the problem of complex multi-criteria decisionmaking for supplier selection the fuzzy analytic hierarchy process (FAHP) approach is proposed. By a case study in TV production suppliers the FAHP approach was implemented. Based on the results the TV suppliers were evaluated and the best one selected. FAHP approach was compared with conventional approach. It provided better evaluation of TV suppliers in comparison with the traditional approach. FAHP approach could be applied in other areas for production supplier selection.

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