The effect of benchmarking procurement plan and after sales services on suppliers sales success in western region of Kingdom of Saudi Arabia

This study aims to adopt illusion for effect of benchmarking procurement plan and after sales services on suppliers' sales success in western region of Saudi Arabia. The researchers draw their conceptual foundations from previous studies, supplement this from the marketing literature and test the model, and data analysis was based on multivariate statistical techniques. This paper emphasises the importance of benchmarking procurement and after sales services on supplier sales success. The study demonstrates that there is positive effect of benchmarking procurement plan (BPP) and after sales services (ASS) on suppliers' sales success (SSS) success. The findings are expected to provide researchers with useful insights to conduct future studies on benchmarking procurement plan associated with after sales services on suppliers' sales success variable.