Journal: Marketing Science

Found 566 papers in total
The influence of product variety on brand perception and choice
The influence of product variety on brand perception and choice
2007,
We propose that the variety a brand offers often serves as a quality cue and thus...
Retail-price drivers and retailer profits
Retail-price drivers and retailer profits
2007,
What are the drivers of retailer pricing tactics over time? Based on multivariate...
How does free riding on customer service affect competition?
How does free riding on customer service affect competition?
2007,
The free-riding problem occurs if the presales activities needed to sell a product can...
Mapping the bounds of incoherence: how far can you go and how does it affect your brand?
Mapping the bounds of incoherence: how far can you go and how does it affect your brand?
2007,
Consumers often have to evaluate products comprising a combination of attributes that...
Embedded premium promotion: why it works and how to make it more effective
Embedded premium promotion: why it works and how to make it more effective
2007,
In this paper we define an embedded premium (EP) as an enhancement that involves a...
Greedoid-based noncompensatory inference
Greedoid-based noncompensatory inference
2007,
Greedoid languages provide a basis to infer best-fitting noncompensatory decision...
Customer equity and lifetime management (CELM) – Finnair case study
Customer equity and lifetime management (CELM) – Finnair case study
2007,
The Customer Equity and Lifetime Management (CELM) solution is based on a...
Quantifying and improving promotion effectiveness at CVS
Quantifying and improving promotion effectiveness at CVS
2007,
We quantified the net unit and profit impact of each promotion offered in 2003 by CVS,...
An assortmentwide decision-support system for dynamic pricing and promotion planning in DIY retailing
An assortmentwide decision-support system for dynamic pricing and promotion planning in DIY retailing
2007,
The main objective of this report is to describe a decision-support system for dynamic...
Price as a stimulus to think: the case for willful overpricing
Price as a stimulus to think: the case for willful overpricing
2007,
Consumers aware of a new benefit will often experience uncertainty about its personal...
A neurocognitive model of advertisement content and brand name recall
A neurocognitive model of advertisement content and brand name recall
2007,
We introduce a new (point process) model of learning and forgetting, inspired by the...
New product development under channel acceptance
New product development under channel acceptance
2007,
In channel structures characterized by a powerful retailer (e.g., Wal-Mart, Home...
Strategic manufacturer response to a dominant retailer
Strategic manufacturer response to a dominant retailer
2007,
The growing dominance of large retailers has altered traditional channel incentives...
Wearout effects of different advertising themes: a dynamic Bayesian model of the advertising–sales relationship
Wearout effects of different advertising themes: a dynamic Bayesian model of the advertising–sales relationship
2007,
Models of advertising response implicitly assume that the entire advertising budget is...
Investigating consumers’ purchase incidence and brand choice decisions across multiple product categories: a theoretical and empirical analysis
Investigating consumers’ purchase incidence and brand choice decisions across multiple product categories: a theoretical and empirical analysis
2007,
We propose a framework to investigate consumers’ brand choice and purchase...
Bayesian estimation of bid sequences in Internet auctions using a generalized record-breaking model
Bayesian estimation of bid sequences in Internet auctions using a generalized record-breaking model
2007,
A sequence of bids in Internet auctions can be viewed as record-breaking events in...
The impact of a product-harm crisis on marketing effectiveness
The impact of a product-harm crisis on marketing effectiveness
2007,
Product-harm crises are among a firm’s worst nightmares. A firm may experience...
The effect of cultural orientation on consumer responses to personalization
The effect of cultural orientation on consumer responses to personalization
2007,
While marketing activities increasingly involve personalizing product offers to...
The effects of costs and competition on slotting allowances
The effects of costs and competition on slotting allowances
2007,
We consider the optimal two-part tariff contract between a manufacturer and a...
User design of customized products
User design of customized products
2007,
User design offers tantalizing potential benefits to manufacturers and consumers,...
Performance regimes and marketing policy shifts
Performance regimes and marketing policy shifts
2007,
Even in mature markets, managers are expected to improve their brands’...
Designing price contracts for boundedly rational customers: does the number of blocks matter?
Designing price contracts for boundedly rational customers: does the number of blocks matter?
2007,
When designing price contracts, one of the major questions confronting managers is how...
Deconstructing each item’s category contribution
Deconstructing each item’s category contribution
2007,
Retailers and manufacturers believe that the mere presence of certain items in a...
Adaptive idea screening using consumers
Adaptive idea screening using consumers
2007,
Following a successful idea generation exercise, a company might easily be left with...
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