Journal: Marketing Science

Found 566 papers in total
Myopic marketing management: evidence of the phenomenon and its long-term performance consequences in the SEO context
Myopic marketing management: evidence of the phenomenon and its long-term performance consequences in the SEO context
2007,
Managers often have incentives to artificially inflate current-term earnings by...
Representation and inference of lexicographic preference models and their variants
Representation and inference of lexicographic preference models and their variants
2007,
The authors propose two variants of lexicographic preference rules. They obtain the...
New product diffusion with influentials and imitators
New product diffusion with influentials and imitators
2007,
We model the diffusion of innovations in markets with two segments: influentials who...
Modeling page views across multiple websites with an application to Internet reach and frequency prediction
Modeling page views across multiple websites with an application to Internet reach and frequency prediction
2007,
In this study, we develop a multivariate generalization of the negative binomial...
Mean-centering does not alleviate collinearity problems in moderated multiple regression models
Mean-centering does not alleviate collinearity problems in moderated multiple regression models
2007,
The cross-product term in moderated regression may be collinear with its constituent...
Spiffed-up channels: the role of spiffs in hierarchical selling organizations
Spiffed-up channels: the role of spiffs in hierarchical selling organizations
2007,
We study a channel relationship in which manufacturer(s) use independent sales...
Cross-market network effect with asymmetric customer loyalty: implications for competitive advantage
Cross-market network effect with asymmetric customer loyalty: implications for competitive advantage
2007,
Across-market network effect exists in many industries (e.g., newspaper publishing,...
Coupons versus rebates
Coupons versus rebates
2007,
This paper examines a key difference between two promotional vehicles, coupons and...
When do price thresholds matter in retail categories?
When do price thresholds matter in retail categories?
2007,
Marketing literature has long recognized that brand price elasticity need not be...
Product line design and production technology
Product line design and production technology
2007,
In this paper we characterize the impact of production technology on the optimal...
Idea generation, creativity, and incentives
Idea generation, creativity, and incentives
2006,
Idea generation (ideation) is critical to the design and marketing of new products, to...
The value of different customer satisfaction and loyalty metrics in predicting business Performance
The value of different customer satisfaction and loyalty metrics in predicting business Performance
2006,
Managers commonly use customer feedback data to set goals and monitor performance on...
Effects of brand preference, product attributes, and marketing mix variables in technology product markets
Effects of brand preference, product attributes, and marketing mix variables in technology product markets
2006,
We develop a demand model for technology products that captures the effect of changes...
Market entry and consumer behavior: An investigation of a Wal-Mart supercenter
Market entry and consumer behavior: An investigation of a Wal-Mart supercenter
2006,
This paper provides an empirical study of entry by a Wal-Mart supercenter into a local...
Returns on business-to-business relationship marketing investments: Strategies for leveraging profits
Returns on business-to-business relationship marketing investments: Strategies for leveraging profits
2006,
Firms invest heavily in different types of business-to-business relationship marketing...
Estimating heterogeneous elimination by aspects (EBA) and economic screening rule choice models
Estimating heterogeneous elimination by aspects (EBA) and economic screening rule choice models
2006,
Consumer choice in surveys and in the marketplace reflects a complex process of...
Absorptive capacity in high-technology markets: The competitive advantage of the haves
Absorptive capacity in high-technology markets: The competitive advantage of the haves
2006,
The rapid rate of knowledge obsolescence in many high-technology markets makes it...
On customized goods, standard goods, and competition
On customized goods, standard goods, and competition
2006,
In this study, we examine firms' incentive to offer customized products in addition to...
The effect of group interactions on satisfaction judgments: Satisfaction escalation
The effect of group interactions on satisfaction judgments: Satisfaction escalation
2006,
This study investigates how people's satisfaction judgments are modified after they...
Observed and unobserved preference heterogeneity in brand-choice models
Observed and unobserved preference heterogeneity in brand-choice models
2006,
This paper extends the scanner-based choice literature by explicitly incorporating...
Estimating the interdependence of television program viewership between spouses: A Bayesian simultaneous equation model
Estimating the interdependence of television program viewership between spouses: A Bayesian simultaneous equation model
2006,
When making product choices, consumers are influenced by the preferences of other...
Enabling the willing: Consumer rebates for durable goods
Enabling the willing: Consumer rebates for durable goods
2006,
For many consumers who use loans to acquire an expensive durable such as a car, the...
The changing architecture of advertising agencies
The changing architecture of advertising agencies
2006,
In contrast to other marketing activities, advertising is usually outsourced –...
Estimating heterogeneous price thresholds
Estimating heterogeneous price thresholds
2006,
A brand choice model with heterogeneous price-threshold parameters is used to...
Papers per page: