| Article ID: | iaor2010759 |
| Volume: | 29 |
| Issue: | 1 |
| Start Page Number: | 57 |
| End Page Number: | 74 |
| Publication Date: | Jan 2010 |
| Journal: | Marketing Science |
| Authors: | Draganska Michaela, Klapper Daniel, Villas-Boas Sofia B |
This research aims to provide insights into the determinants of channel profitability and the relative power in the channel by considering consumer demand and the interactions between manufacturers and retailers in an equilibrium model.