Market incumbency and technological inertia

Market incumbency and technological inertia

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Article ID: iaor199364
Country: United States
Volume: 10
Issue: 2
Start Page Number: 161
End Page Number: 171
Publication Date: Mar 1991
Journal: Marketing Science
Authors:
Keywords: innovation
Abstract:

This paper uses a case study and a simple mathematical model to study the link between the incumbency and incentives to innovate and introduce drastically new products. It identifies the conditions under which fears of self-cannibalisation are particularly likely to lead incumbents to soft-pedal such innovations.

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