| Article ID: | iaor199364 |
| Country: | United States |
| Volume: | 10 |
| Issue: | 2 |
| Start Page Number: | 161 |
| End Page Number: | 171 |
| Publication Date: | Mar 1991 |
| Journal: | Marketing Science |
| Authors: | Ghemawat Pankaj |
| Keywords: | innovation |
This paper uses a case study and a simple mathematical model to study the link between the incumbency and incentives to innovate and introduce drastically new products. It identifies the conditions under which fears of self-cannibalisation are particularly likely to lead incumbents to soft-pedal such innovations.