Country: United States

Found 17049 papers in total
The predictive validity of multiple-item versus single-item measures of the same constructs
The predictive validity of multiple-item versus single-item measures of the same constructs
2007,
This study compares the predictive validity of single-item and multiple-item measures...
Strategic, operational, and analytical customer relationship management: attributes and measures
Strategic, operational, and analytical customer relationship management: attributes and measures
2006,
Customer Relationship Management (CRM) means different things to different people. For...
The future of managing customers as assets
The future of managing customers as assets
2006,
Most companies do a very poor job of determining the economic value of their...
Approaches to the measurement and management of customer value
Approaches to the measurement and management of customer value
2006,
Determining and managing customer lifetime value is one of the most important...
Development of relationship marketing constructs over time: antecedents and consequences of customer satisfaction in a business-to-business environment
Development of relationship marketing constructs over time: antecedents and consequences of customer satisfaction in a business-to-business environment
2004,
Long-term customer relationships are growing in importance to companies. It is...
Factors affecting consumer choice of mobile phones: two studies from Finland
Factors affecting consumer choice of mobile phones: two studies from Finland
2005,
Mobile phone markets are one of the most turbulent market environments today due to...
Empirical evidence of marketing practices in the nonprofit sector: the case of performing arts
Empirical evidence of marketing practices in the nonprofit sector: the case of performing arts
2001,
Arts organisations are adopting marketing practices as international literature...
Issues in the use of benchmarking by church leaders
Issues in the use of benchmarking by church leaders
2000,
With church attendance falling, church leaders are searching for methods to reverse...
Marketing the arts – A classification of UK theatre audiences
Marketing the arts – A classification of UK theatre audiences
1998,
This article presents empirical research findings on the make-up of U.K. theatre...
Forecasting behavioral differences between for-profit firms and nonprofit organizations
Forecasting behavioral differences between for-profit firms and nonprofit organizations
1996,
If there is any one function managers most despise, it is the art of forecasting. By...
A factor analytic study of international segmentation performance measures
A factor analytic study of international segmentation performance measures
2004,
The relevance of international market segmentation is predicated upon its ability to...
An empirical investigation of marketing planning
An empirical investigation of marketing planning
1997,
This paper reports on a study of the planning procedures as well as the contents of...
Evaluating the strengths and weaknesses of marketing using a value-chain analysis – a survey of 35 Norwegian firms
Evaluating the strengths and weaknesses of marketing using a value-chain analysis – a survey of 35 Norwegian firms
1992,
It is an exciting time to be in the international marketing area, as major changes are...
Examining the antecedents of export marketing performance of Thai export market ventures
Examining the antecedents of export marketing performance of Thai export market ventures
2003,
This study identifies the statistically significant predictors of export marketing...
Understanding consumer online grocery behavior: results from a Swedish study
Understanding consumer online grocery behavior: results from a Swedish study
2005,
Empirical results concerning consumer online grocery behavior are presented in this...
A fully polynomial time approximation scheme for Quickest Multicommodity Flows with Inflow-Dependent Transit Times
A fully polynomial time approximation scheme for Quickest Multicommodity Flows with Inflow-Dependent Transit Times
2007,
Given a network with capacities and transit times on the arcs, the quickest flow...
Exploring relations between Decision Analysis and Game Theory
Exploring relations between Decision Analysis and Game Theory
2007,
Many authors, including Cavusoglu and Raghunathan in this journal, have argued that...
Parametric sensitivity analysis using large-sample approximate Bayesian posterior distributions
Parametric sensitivity analysis using large-sample approximate Bayesian posterior distributions
2006,
When a decision analyst desires a sensitivity analysis on model parameters that are...
The respective roles of risk and decision analyses in decision support
The respective roles of risk and decision analyses in decision support
2006,
Decision support models help structure and inform complex choices under uncertainty....
The 2002 Ryder Cup: was Strange's decision to put Tiger Woods in the anchor match a good one?
The 2002 Ryder Cup: was Strange's decision to put Tiger Woods in the anchor match a good one?
2007,
After the 2002 Ryder Cup matches, United States Team captain Curtis Strange was...
Determinants of the consumption of cultural events
Determinants of the consumption of cultural events
2004,
Consumers in developed countries face shrinking leisure time. Furthermore, with...
Monitoring hotel performance
Monitoring hotel performance
2002,
There is a pressing need to address productivity analysis in the hospitality industry...
A Bayesian decision-theoretic dose-finding trial
A Bayesian decision-theoretic dose-finding trial
2006,
We describe the use of a successful combination of Bayesian inference and decision...
Adding extrinsic goals to the quality-adjusted life year model
Adding extrinsic goals to the quality-adjusted life year model
2007,
Methods for evaluating health quality are central to medical decision analyses. The...
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