| Article ID: | iaor200888 |
| Country: | United States |
| Volume: | 7 |
| Issue: | 3 |
| Start Page Number: | 79 |
| End Page Number: | 87 |
| Publication Date: | Jul 2000 |
| Journal: | Journal of Nonprofit & Public Sector Marketing |
| Authors: | Keyt John C. |
| Keywords: | religion, Church |
With church attendance falling, church leaders are searching for methods to reverse that trend. Benchmarking the practices of successful churches offers one such avenue. This article points to issues of internal and external fit which should be considered before those benchmarked best practices are implemented by church leaders.