Keyword: advertising

Found 170 papers in total
A fuzzy mathematical programming approach for cross-sell optimization in retail banking
A fuzzy mathematical programming approach for cross-sell optimization in retail banking
2009,
We consider the problem of selecting the optimal list of customers to target for a...
Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets
Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets
2009,
We investigate the impact of rivals' product innovation and new advertising on a...
ASP, the art and science of practice: Skills employers want from operations research graduates
ASP, the art and science of practice: Skills employers want from operations research graduates
2008,
We analyzed the text of more than 1,000 ads for operations research (OR) jobs. Our...
Effect of consumer characteristics on optimal reference price
Effect of consumer characteristics on optimal reference price
2003,
When enticing consumers to purchase a particular brand, marketers occasionally use...
Optimal Advertising and Pricing in a New-Product Adoption Model
Optimal Advertising and Pricing in a New-Product Adoption Model
2008,
A model of new–product adoption is proposed that incorporates price and...
Estimating elasticities with frontier and other regressions in evaluating two advertising strategies for US Army recruiting
Estimating elasticities with frontier and other regressions in evaluating two advertising strategies for US Army recruiting
2008,
To help resolve a long-standing debate in the US Government on advertising strategies...
An inventory model for stock with advertising sensitive demand
An inventory model for stock with advertising sensitive demand
2008,
The effect of advertising media and sales effort on future demand of merchandise is...
Dynamics of competing with quality- and advertising-based goodwill
Dynamics of competing with quality- and advertising-based goodwill
2006,
Goodwill formation is a complex process and many factors influence the formation of...
Quality improvement and goodwill accumulation in a dynamic duopoly
Quality improvement and goodwill accumulation in a dynamic duopoly
2006,
This paper analyzes optimal advertising and quality improvement decisions by duopolist...
Advertising a new product in a segmented market
Advertising a new product in a segmented market
2006,
We bring some market segmentation concepts into the statement of the ‘new...
Allocating expenditures across keywords in search advertising
Allocating expenditures across keywords in search advertising
2007,
An increasingly popular venue for advertisers is the keyword advertising on the Web...
Campaign spending limits and political advertising
Campaign spending limits and political advertising
2007,
Traditionally, research on political campaigns has focused on the positioning of...
A neurocognitive model of advertisement content and brand name recall
A neurocognitive model of advertisement content and brand name recall
2007,
We introduce a new (point process) model of learning and forgetting, inspired by the...
Wearout effects of different advertising themes: a dynamic Bayesian model of the advertising–sales relationship
Wearout effects of different advertising themes: a dynamic Bayesian model of the advertising–sales relationship
2007,
Models of advertising response implicitly assume that the entire advertising budget is...
Performance regimes and marketing policy shifts
Performance regimes and marketing policy shifts
2007,
Even in mature markets, managers are expected to improve their brands’...
Modeling page views across multiple websites with an application to Internet reach and frequency prediction
Modeling page views across multiple websites with an application to Internet reach and frequency prediction
2007,
In this study, we develop a multivariate generalization of the negative binomial...
How does free riding on customer service affect competition?
How does free riding on customer service affect competition?
2007,
The free-riding problem occurs if the presales activities needed to sell a product can...
Embedded premium promotion: why it works and how to make it more effective
Embedded premium promotion: why it works and how to make it more effective
2007,
In this paper we define an embedded premium (EP) as an enhancement that involves a...
Dynamic catalog mailing policies
Dynamic catalog mailing policies
2006,
Deciding who should receive a mail-order catalog is among the most important decisions...
An examination of the impact of sponsorship on attendees' recognition
An examination of the impact of sponsorship on attendees' recognition
2005,
Sponsorship is a critical component of the convention and exhibition industry. There...
A theoretical approach to web design in e-commerce: a belief reinforcement model
A theoretical approach to web design in e-commerce: a belief reinforcement model
2005,
Effective website design plays a critical role in attracting and maintaining...
Turning visitors into customers: a usability-centric perspective on purchase behavior in electronic channels
Turning visitors into customers: a usability-centric perspective on purchase behavior in electronic channels
2006,
We develop a theoretical model for predicting purchase behavior in electronic...
Economics of first-contact email advertising
Economics of first-contact email advertising
2006,
Since the advent of the Internet, email has emerged as an important new form of...
The current impact and carryover of advertising on sales in the restaurant industry
The current impact and carryover of advertising on sales in the restaurant industry
2002,
A common source of conflict in the relationship between restaurant franchise and...
Papers per page: