Keyword: advertising

Found 170 papers in total
Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price
Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price
2017,
This paper investigates a distribution channel consisting of a manufacturer and a...
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
2017,
We develop a structural model of brand management to estimate the value of a brand to...
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
2017,
Firms using online advertising regularly run experiments with multiple versions of...
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
2017,
The prevalence and widespread usage of email has given businesses a direct and...
Measuring Multichannel Advertising Response
Measuring Multichannel Advertising Response
2017,
Advances in data collection have made it increasingly easy to collect information on...
A mathematical model for personalized advertisement in virtual reality environments
A mathematical model for personalized advertisement in virtual reality environments
2017,
We consider a personalized advertisement assignment problem faced by the manager of a...
Optimal Dynamic Auctions for Display Advertising
Optimal Dynamic Auctions for Display Advertising
2017,
In this paper, we investigate the optimal dynamic auction design for the display...
Optimal Contracts for Intermediaries in Online Advertising
Optimal Contracts for Intermediaries in Online Advertising
2017,
In online advertising, the prevalent method advertisers employ to acquire impressions...
How Targeting Affects Customer Search: A Field Experiment
How Targeting Affects Customer Search: A Field Experiment
2017,
It has become common practice for retailers to personalize direct marketing efforts...
A Mobile Platform's In-App Advertising Contract Under Agency Pricing for App Sales
A Mobile Platform's In-App Advertising Contract Under Agency Pricing for App Sales
2017,
Unlike advertising in traditional media, a mobile platform's in‐app advertising...
Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies
Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies
2017,
Organizational structures are increasingly complex. In particular, more firms today...
A two warehouse inventory model for deteriorating items with variable demand under alternative trade credit policy
A two warehouse inventory model for deteriorating items with variable demand under alternative trade credit policy
2017,
In this paper, we have developed an inventory model for single deteriorating items...
Fee or Free: When Should Firms Charge for Online Content?
Fee or Free: When Should Firms Charge for Online Content?
2017,
Many online content providers aim to compensate for a loss in advertising revenues by...
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
2016,
We randomize advertising content motivated by the psychology literature on sympathy...
Optimizing Performance-Based Internet Advertisement Campaigns
Optimizing Performance-Based Internet Advertisement Campaigns
2017,
This study provides an approach to manage an ongoing Internet ad campaign that...
Pricing and advertising the relief goods under various information sharing scenarios
Pricing and advertising the relief goods under various information sharing scenarios
2017,
We study the strategic implications of the advertising and pricing problem with market...
Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising
Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising
2016,
Analogies to financial markets have proven powerful in establishing novel or...
Service Marketing and Adoption of Promotional Technology: A Qualitative Study
Service Marketing and Adoption of Promotional Technology: A Qualitative Study
2016,
This qualitative research used a grounded theory approach to better understand how...
Optimal duration of advertising campaigns for successive technology generations using innovation diffusion theory
Optimal duration of advertising campaigns for successive technology generations using innovation diffusion theory
2017,
Global market and tough competition compels a firm to continuously conceive new ideas...
When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions
When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions
2017,
A number of retailers offer gambling‐ or lottery‐type price promotions...
Product Policy in Markets with Word-of-Mouth Communication
Product Policy in Markets with Word-of-Mouth Communication
2017,
We investigate the equilibrium relationship between product quality and...
Multi-Unit Bayesian Auction with Demand or Budget Constraints
Multi-Unit Bayesian Auction with Demand or Budget Constraints
2016,
We consider the problem of revenue maximization on multi‐unit auctions where...
Zooming In on Choice: How Do Consumers Search for Cameras Online?
Zooming In on Choice: How Do Consumers Search for Cameras Online?
2016,
We describe online consumers’ search behavior for differentiated durable goods...
Competing with Superstars
Competing with Superstars
2016,
This paper investigates the effect of superstar chief executive officers (CEOs) on...
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