Keyword: advertising

Found 170 papers in total
New product advertising in dynamic oligopolies
New product advertising in dynamic oligopolies
1992,
The success of the introduction of a new product in a market is very sensitive to the...
Optimal advertising and pricing for a three-stage time-lagged monopolistic diffusion model incorporating income
Optimal advertising and pricing for a three-stage time-lagged monopolistic diffusion model incorporating income
1989,
A three-stage time-lagged diffusion model that incorporates consumers’ income,...
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