Keyword: advertising

Found 170 papers in total
Generic advertising and product differentiation
Generic advertising and product differentiation
2002,
This article considers whether generic advertising lowers the differentiation among...
New product introduction: Goodwill, time and advertising cost
New product introduction: Goodwill, time and advertising cost
2002,
The advertising activity has an important role in the introduction of a new product....
Drivers' biased perceptions of speed and safety campaign messages
Drivers' biased perceptions of speed and safety campaign messages
2001,
One hundred and thirteen drivers were surveyed for their perceptions of driving speed...
The effectiveness of selected promotions on spectators' assessments of a nonprofit sporting event sponsor
The effectiveness of selected promotions on spectators' assessments of a nonprofit sporting event sponsor
1998,
Sponsorship has become a major source of funding for special and on-going sporting...
Marketing engineering at the advertising agency BBDO
Marketing engineering at the advertising agency BBDO
2001,
Marketing applications were part of the Operations Research Society of America (ORSA)...
Co-op advertising models in manufacturer–retailer supply chains: A game theory approach
Co-op advertising models in manufacturer–retailer supply chains: A game theory approach
2001,
In the literature of cooperative (co-op) advertising, the focus of research is on a...
AdPalette: An algorithm for customizing online advertisements on the fly
AdPalette: An algorithm for customizing online advertisements on the fly
2001,
In this paper, we address customization and dynamic optimization of online...
A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry
A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry
1995,
This paper proposes a simple analytical model of advertising competition in oligopoly...
What kind of patients and physicians value direct-to-consumer advertising of prescription drugs
What kind of patients and physicians value direct-to-consumer advertising of prescription drugs
2000,
Direct-to-consumer (DTC) advertising of prescription drugs can enhance the...
Two-level optimization for decentralized production and advertising planning
Two-level optimization for decentralized production and advertising planning
1997,
Production and advertising decisions are often made in a decentralized fashion; that...
Oligopoly advertising strategies with market expansion
Oligopoly advertising strategies with market expansion
1999,
This study extends the literature of dynamic advertising competition by allowing...
The many-player advertising game
The many-player advertising game
1999,
This study extends the time-variant closed-loop strategy of Fruchter and Kalish to the...
On the generalizability of advertising pulsation monopoly results to an oligopoly
On the generalizability of advertising pulsation monopoly results to an oligopoly
1999,
This paper introduces, for the first time, an analytical framework for modeling and...
Monopolist optimum pricing and advertising policies for diffusion models of new product innovations
Monopolist optimum pricing and advertising policies for diffusion models of new product innovations
1998,
On the theoretical side, this paper contains a general diffusion model of innovation...
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models
1998,
Previous research suggests that a multinomial logit model of market share (MNL) is...
Dynamic conjectural variations in a Lanchester oligopoly
Dynamic conjectural variations in a Lanchester oligopoly
1997,
An approach based on dynamic conjectural variations is advanced for developing dynamic...
Advertising for the launch of a product with random success
Advertising for the launch of a product with random success
1996,
We discuss the problem of determining the optimal advertising plan for a firm which...
On the optimal control of the Vidale-Wolfe advertising model
On the optimal control of the Vidale-Wolfe advertising model
1997,
The Vidale-Wolfe advertising model is a singular optimal control problem with a non...
Locating flow-intercepting facilities: New approaches and results
Locating flow-intercepting facilities: New approaches and results
1995,
The problem of locating flow-intercepting facilities on a network with probabilistic...
Energy forecasting models, simulations and price sensitivity: New formulation
Energy forecasting models, simulations and price sensitivity: New formulation
1993,
The top-down, two-stage optimization approach provides energy analysts with a powerful...
Empirical analysis of closed-loop duopoly advertising strategies
Empirical analysis of closed-loop duopoly advertising strategies
1992,
Closed-loop (perfect) equilibria in a Lanchester duopoly differential game of...
Simulation and queueing theory applied to a single-server queue with advertising and balking
Simulation and queueing theory applied to a single-server queue with advertising and balking
1993,
The authors use a single-server queueing model, with limited waiting room capacity, to...
Gaining comparative advantage through discretionary expenditures: The returns to R&D and advertising
Gaining comparative advantage through discretionary expenditures: The returns to R&D and advertising
1992,
The authors explore the extent to which R&D and advertising expenditures generate...
A taxonomy of consumer purchase strategies in a promotion intensive environment
A taxonomy of consumer purchase strategies in a promotion intensive environment
1991,
This paper proposes a taxonomy of consumer purchase strategies based on household...
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