Keyword: advertising

Found 170 papers in total
Research Note–The Cost Impact of Spam Filters: Measuring the Effect of Information System Technologies in Organizations
Research Note–The Cost Impact of Spam Filters: Measuring the Effect of Information System Technologies in Organizations
2012,
Dealing with spam is very costly, and many organizations have tried to reduce...
Effects of the Presence of Organic Listing in Search Advertising
Effects of the Presence of Organic Listing in Search Advertising
2012,
This paper analyzes how the presence of organic listing as a competing information...
Feedback Nash Equilibrium for Dynamic Brand and Channel Advertising in Dual Channel Supply Chain
Feedback Nash Equilibrium for Dynamic Brand and Channel Advertising in Dual Channel Supply Chain
2014,
This paper investigates dynamic brand and channel advertising and their effects on...
Ad Revenue and Content Commercialization: Evidence from Blogs
Ad Revenue and Content Commercialization: Evidence from Blogs
2013,
Many scholars argue that when incentivized by ad revenue, content providers are more...
Social Ties and User‐Generated Content: Evidence from an Online Social Network
Social Ties and User‐Generated Content: Evidence from an Online Social Network
2013,
We exploit changes in wind speeds at surfing locations in Switzerland as a source of...
College student BlackBerry versus Apple users: a qualitative‐comparative analysis
College student BlackBerry versus Apple users: a qualitative‐comparative analysis
2013,
The present study provides an analysis of college student BlackBerry and Apple users...
An inventory decision model for new products when demand depends on dynamic advertising expenditure
An inventory decision model for new products when demand depends on dynamic advertising expenditure
2013,
The new product acceptance theory which is well recognised in the marketing literature...
The adoption of social networking technologies in cinema releases
The adoption of social networking technologies in cinema releases
2012,
Film marketing plays a growing role in movie release due to the high cost and...
Exploring the degree of commercialisation associated with sports marketing activities
Exploring the degree of commercialisation associated with sports marketing activities
2012,
The purpose of this paper is to provide practitioners of management and interested...
Cooperative Advertising in a Dynamic Retail Market Oligopoly
Cooperative Advertising in a Dynamic Retail Market Oligopoly
2012,
Cooperative advertising is a key incentive offered by a manufacturer to influence...
Online Stochastic Matching: Online Actions Based on Offline Statistics
Online Stochastic Matching: Online Actions Based on Offline Statistics
2012,
We consider the online stochastic matching problem proposed by Feldman et al. (2009)...
A diffusion mechanism for social advertising over microblogs
A diffusion mechanism for social advertising over microblogs
2012,
Social media have increasingly become popular platforms for information dissemination....
Use of RSS feeds to push online content to users
Use of RSS feeds to push online content to users
2012,
Many websites use Really Simple Syndication (RSS) feeds to actively push their online...
Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions
Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions
2012,
Budget optimization (selecting an optimal set of keywords to bid for, given a limited...
Scheduling online advertisements to maximize revenue under variable display frequency
Scheduling online advertisements to maximize revenue under variable display frequency
2012,
The online advertising industry realized annual revenues estimated at over $26...
Operations of online advertising services and publisher's option
Operations of online advertising services and publisher's option
2012,
We analyse the use of options for online advertisement publishers. By providing a...
A Game‐Theoretic Analysis for Coordinating Cooperative Advertising in a Supply Chain
A Game‐Theoretic Analysis for Coordinating Cooperative Advertising in a Supply Chain
2011,
In this paper, we investigate the coordination of cooperative advertising decisions in...
Research Note–The Impact of External Word‐of‐Mouth Sources on Retailer Sales of High‐Involvement Products
Research Note–The Impact of External Word‐of‐Mouth Sources on Retailer Sales of High‐Involvement Products
2012,
Online word‐of‐mouth (WOM) such as consumer opinions, user experiences,...
Pricing game of online display advertisement publishers
Pricing game of online display advertisement publishers
2012,
We consider online display advertisement publishers who maximize the revenue by...
The newsvendor’s optimal incentive contracts for multiple advertisers
The newsvendor’s optimal incentive contracts for multiple advertisers
2012,
We consider a newsvendor who earns a revenue from the sales of her product to end...
Co-Op Advertising in Dynamic Retail Oligopolies
Co-Op Advertising in Dynamic Retail Oligopolies
2012,
We study a supply chain in which a consumer goods manufacturer sells its product...
The Newsvendor Problem with Advertising Revenue
The Newsvendor Problem with Advertising Revenue
2011,
We study a modified newsvendor model in which the newsvendor obtains a revenue from...
Coordination of cooperative advertising models in a one‐manufacturer two‐retailer supply chain system
Coordination of cooperative advertising models in a one‐manufacturer two‐retailer supply chain system
2011,
This paper considers cooperative advertising issues of a monopolistic manufacturer...
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
2011,
Many online shoppers initially acquired through paid search advertising later return...
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