Keyword: advertising

Found 170 papers in total
Whatever happened to payola? An empirical analysis of online music sharing
Whatever happened to payola? An empirical analysis of online music sharing
2006,
The popularity of online music-sharing networks has attracted interest from the music...
The changing architecture of advertising agencies
The changing architecture of advertising agencies
2006,
In contrast to other marketing activities, advertising is usually outsourced –...
A tactical model for resource allocation and its application to advertising budgeting
A tactical model for resource allocation and its application to advertising budgeting
2006,
Models for optimal product positioning have received considerable attention by...
Eye fixations on advertisements and memory for brands: A model and findings
Eye fixations on advertisements and memory for brands: A model and findings
2000,
The number of brands in the marketplace has vastly increased in the 1980s and 1990s,...
Raising awareness and signaling quality to uninformed consumers: A price–advertising model
Raising awareness and signaling quality to uninformed consumers: A price–advertising model
2000,
The objective of this paper is to investigate the firm's optimal advertising and...
Customer referral management: Optimal reward programs
Customer referral management: Optimal reward programs
2001,
Sellers who plan to capitalize on the lifetime value of customers need to manage the...
Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
2006,
We studied the coordination of cooperative advertisement in a...
Effectiveness of Trade Promotions: Analyzing the determinants of retail pass through
Effectiveness of Trade Promotions: Analyzing the determinants of retail pass through
2001,
Trade promotions are temporary price cuts that manufacturers offer retailers to...
When good news about your rival is good for you: The effect of third-party information on the division of channel profits
When good news about your rival is good for you: The effect of third-party information on the division of channel profits
2002,
The Internet has led to a large number of third-party sources that offer high-quality...
Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
2003,
Manufacturer trade promotion spending is second only to cost of goods sold as a...
Innovation diffusion uncertainty, advertising and pricing policies
Innovation diffusion uncertainty, advertising and pricing policies
2005,
We develop and analyze a normative and structurally stochastic model of innovation...
Communication strategies and product line design
Communication strategies and product line design
2004,
When selling a product line, a firm has to consider the costs of communicating about...
The effects of free sample promotions on incremental brand sales
The effects of free sample promotions on incremental brand sales
2004,
The authors present a model of free sample effects and evidence from two field...
Who benefits from store brand entry?
Who benefits from store brand entry?
2004,
Store brand entry has become a key issue in marketing as it may structurally change...
Differences in dynamic brand competition across markets: An empirical analysis
Differences in dynamic brand competition across markets: An empirical analysis
2005,
We investigate differences in the dynamics of marketing decisions across geographic...
Advertising for a new product introduction: a stochastic approach
Advertising for a new product introduction: a stochastic approach
2004,
We formulate a stochastic extension of the Nerlove and Arrow's advertising model in...
Forecasting telecommunication service subscribers in substitutive and competitive environments
Forecasting telecommunication service subscribers in substitutive and competitive environments
2002,
The telecommunications market is expanding rapidly and becoming more substitutive and...
Theory of comparison value and online comparison challenge advertising
Theory of comparison value and online comparison challenge advertising
2003,
Comparison challenge approach is proposed as a form of challenger-activated,...
A model and solution method for multi-period sales promotion design
A model and solution method for multi-period sales promotion design
2003,
This research addresses the optimal design of a series of promotions (which might...
Linking advertising and quantity decisions in the single-period inventory model
Linking advertising and quantity decisions in the single-period inventory model
2003,
The single-period problem (SPP), also known as the newsboy or news-vendor problem, is...
Broadcast scheduling for mobile advertising
Broadcast scheduling for mobile advertising
2003,
We describe a broadcast scheduling system developed for a precision marketing firm...
Cooperative advertising, game theory and manufacturer–retailer supply chains
Cooperative advertising, game theory and manufacturer–retailer supply chains
2002,
Cooperative (co-op) advertising plays a significant role in marketing programs in...
Scheduling pre-printed newspaper advertising inserts using genetic algorithms
Scheduling pre-printed newspaper advertising inserts using genetic algorithms
2002,
In recent years, the use of pre-printed advertising inserts in newspapers has...
Selection of web sites for online advertising using the analytic hierarchy process
Selection of web sites for online advertising using the analytic hierarchy process
2003,
This paper presents an application of the analytic hierarchy process used to select...
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