Causes and Implications of Some Bidders Not Conforming to the Sealed‐Bid Abstraction

Causes and Implications of Some Bidders Not Conforming to the Sealed‐Bid Abstraction

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Article ID: iaor20108779
Volume: 29
Issue: 6
Start Page Number: 998
End Page Number: 1000
Publication Date: Nov 2010
Journal: Marketing Science
Authors: ,
Keywords: internet, bidding
Abstract:

This paper presents the authors' rejoinder to Zeithammer and Adams (2010). This rejoinder clarifies and qualifies conclusions of the original paper and makes suggestions for fruitful areas of future research. In particular, the original paper shows that bidding style can make a big difference in managerial decisions, but a structural model would be necessary to make confident predictions under different reserve prices. The rejoinder also clarifies the interpretation of feedback as a measure of bidder experience, and the relationship between bidder experience and bidding style.

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