Journal: Marketing Science

Found 566 papers in total
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis–A Sparse Learning Approach
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis–A Sparse Learning Approach
2017,
Consumers’ preferences can often be represented using a multimodal continuous...
Idea Generation, Creativity, and Prototypicality
Idea Generation, Creativity, and Prototypicality
2017,
We explore the use of big data tools to shed new light on the idea generation process,...
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
2017,
We study the identification of the search method consumers use when resolving...
When Less Is More: Data and Power in Advertising Experiments
When Less Is More: Data and Power in Advertising Experiments
2017,
Yahoo! Research partnered with a nationwide retailer to study the effects of online...
A Model of Unorganized and Organized Retailing in Emerging Economies
A Model of Unorganized and Organized Retailing in Emerging Economies
2016,
In the last two decades, organized retailing has transformed the retailing landscape...
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
2016,
Accurate predictions of a customer’s activity status and future purchase...
Try It, You’ll Like It–Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
Try It, You’ll Like It–Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
2016,
The proliferation of free trials for high‐tech services calls for a careful...
Social Responsibility and Product Innovation
Social Responsibility and Product Innovation
2016,
This paper examines the incentives of firms to invest in socially responsible product...
Zooming In on Choice: How Do Consumers Search for Cameras Online?
Zooming In on Choice: How Do Consumers Search for Cameras Online?
2016,
We describe online consumers’ search behavior for differentiated durable goods...
Monetizing Ratings Data for Product Research
Monetizing Ratings Data for Product Research
2016,
Features involving the taste, smell, touch, and sight of products, as well as...
To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel
To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel
2016,
This paper studies information sharing in a distribution channel where the...
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense
2016,
We present an analytical framework of multimarket competition and supporting empirical...
Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
2016,
We study the effects of information content in 59,814 pharmaceutical sales calls on...
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
2016,
Consumer‐to‐consumer (C2C) platforms have become a major engine of...
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation
2016,
Past research has primarily focused on what happens after a merger. This research...
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
2016,
Firms use different attribution strategies such as last‐click or...
Investigating Purchase Conversion by Uncovering Online Visit Patterns
Investigating Purchase Conversion by Uncovering Online Visit Patterns
2016,
This research aims to understand and predict online customers’ store visit and...
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
2015,
Addiction creates an intertemporal link between a consumer’s past and present...
Social Contagion in New Product Trial and Repeat
Social Contagion in New Product Trial and Repeat
2015,
The notion of peer influence in new product adoption or trial is well accepted. We...
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
2015,
Many firms operate customer communities online. This is motivated by the belief that...
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
2015,
We investigate the causal effect of position in search engine advertising listings on...
Online Content Pricing: Purchase and Rental Markets
Online Content Pricing: Purchase and Rental Markets
2015,
Digitization of content is changing how consumers and firms use purchase and rental...
Construction of Heterogeneous Conjoint Choice Designs: A New Approach
Construction of Heterogeneous Conjoint Choice Designs: A New Approach
2015,
Extant research on choice designs in marketing focuses on the construction of...
Television Advertising and Online Shopping
Television Advertising and Online Shopping
2015,
Media multitasking competes with television advertising for consumers’...
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