| Article ID: | iaor20111743 |
| Volume: | 30 |
| Issue: | 1 |
| Start Page Number: | 22 |
| End Page Number: | 24 |
| Publication Date: | Jan 2011 |
| Journal: | Marketing Science |
| Authors: | George Edward I, Jensen Shane T |
The likelihood for copula modeling appears when both the data and the copula representations are seen as being driven by common uniform latent variables. This perspective facilitates Bayesian inference for prediction and copula selection.