Found 97029 papers in total
An economic rationale for door prizes
1989,
If buyers face transaction costs, a workable pricing scheme might require door prizes in addition to a...
The effect of production process economies and price on optimal marketing expenditures and performance
1990,
Previous research has failed to incorporate production process economies (volume and dynamic economies of...
Setting commission rates for the control of the salesperson’s client-prospect effort allocation
1990,
The literature on setting optimal commission rates for decentralized controls over salespeople’s...
Optimal bundle pricing
1990,
Bundle pricing is a widespread phenomenon. However, despite its importance as a pricing tool, surprisingly...
Product positioning under price competition
1990,
This paper presents a consumer-based methodology for new product pricing and positioning in the face of...
The effects of brand loyalty on competitive price promotional strategies
1990,
This paper analyzes the role played by brand loyalty in determining optimal price promotional strategies...
Prelaunch forecasting of new automobiles
1990,
This paper develops and applies a prelaunch model and measurement system to the marketing planning of a...
Derivation of covariance probit elasticities
1990,
The full covariance probit model is highly regarded due to the flexibility with which it can represent...
Perceptual mapping using ordered logit analysis
1990,
This study is to present a new method for constructing a perceptual map based on logit analysis. This is...
The optimality of consumer stockpiling strategies
1990,
The ability of consumers to make rational sequential purchase quantiy decisions under imperfect knowledge...
New models from old: Forecasting product adoption by Hierarchical Bayes procedures
1990,
A method for obtaining early forecasts for the sales of new durable products based on Hierarchical Bayes...
New product entries and product class demand
1990,
Because new products are critical to success and survival, the evaluation of new product ideas receives...
Unobservable effects and business performance
1990,
While ‘unobservable’ factors such as corporate culture, access to scarce resources, management...
Materials management: The key is people management (five brief case histories)
1985,
This article outlines the basic functions of materials management and then comments on the state of...
Adequate Compensation and Care for Employees Safety as dimensions of Organisational Climate in industries
1990,
Among several other dimensions, ‘Adequate Compensation’ and ‘Care for Employees...
Mean-variance approaches to risk-return relationships in strategy: Paradox lost
1990,
A growing number of articles in the area of strategic management employ a mean-variance apporach to...
Total quality and the need for a cultural revolution
1990,
Companies which achieve a continuously high performance all exhibit a particular attitude to quality,...
Influence of manufacturing improvement programmes on performance
1990,
Today, to improve productivity in manufacturing, one has a large variety of improvement programmes at...
Capturing judgements to clarify production strategy and policy
1985,
The authors applied a judgement-capturing process, called ProPol (Production Policy), to reveal and...
A multifactor optimal planning problem with decreasing cost function
1988,
The problems considered here arise in constructing optimal plans for the production and production...
Factoring effectiveness factors!
1990,
It has previously been suggested that the effectiveness of strategic planning systems may be characterized...
Goal setting for effective corporate planning
1990,
The hypothesis that firms simultaneously determine their research and development, investment, dividend,...
Foreign market entry: Production-related strategies
1990,
This paper examines the profit to a firm of different production-related strategies for entering a foreign...
Quality circles and production/operations management: Concerns and caveats
1983,
A number of questions do exist about the use of quality circles in the production of goods and services in...
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