Found 97029 papers in total
Optimal entry timing for a product line extension
1989,
When should a firm introduce a line extension or improved product in order to maximize total profits from...
The formation of key marketing variable expectations and their impact on firm performance: Some experimental evidence
1989,
The expectation formation process has been extensively studied by economists, particularly for...
Durable goods and product obsolescence
1989,
The issue of product obsolescence is addressed by examining the optimal sales strategy of a monopolist...
Advertising experiments at the Campbell Soup Company
1989,
In the mid 1970’s, 19 controlled experiments in the marketplace were conducted by the Campbell Soup...
The factor structure of multidimensional response to marketing stimuli: A comparison of two approaches
1989,
Factor Analysis is commonly used to reveal the structure underlying the multiple attributes that describe...
A brand switching model with implications for marketing strategies
1989,
A two-class ‘Hard-Core Loyal’ and ‘Potential Switcher’ latent model for the...
Relaxing the loyalty condition in the Colombo/Morrison model
1989,
This note derives the Colombo/Morrison ‘hard-core loyal/potential switcher’ model without...
The relationship between distribution and market share
1989,
This paper develops an aggregate-level model of distribution and market share for frequently purchased,...
Elimination-By-Cutoffs
1989,
This paper presents Elimination-By-Cutoffs (EBC), an individual-level model of choice which derives choice...
The relationship between market characteristics and promotional price elasticities
1989,
Many empirical studies in marketing and economics have estimated brand price elasticities for specific...
Evaluating alternative retail repositioning strategies
1989,
A methodology is provided for examining the impact on profitability of a significant change in the...
Extending the Rotterdam model to test hierarchical market structures
1989,
Two issues that have implications across a firm’s marketing activities are the estimation of the...
Estimating geographic customer densities using kernel density estimation
1989,
This paper shows how kernel density estimation may be used to estimate flexibly the geographic...
The metric quality of ordered categorical data
1989,
The authors quantify the information loss incurred by categorizing an unobserved continuous variable ( X)...
Modeling multinational diffusion patterns: An efficient methodology
1989,
The objective of this study is to develop an econometric model for the diffusion of innovations at the...
Reservations: Customer insurance in the marketing of capacity
1989,
This paper develops a simple model of pricing and choice of capacity in a market where risk-averse...
A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
1989,
A one-to-one map between a specific demand structure and a restricted cross-elasticity matrix is developed...
Taste tests: Changing the rules to improve the game
1989,
In the food industry, taste tests are an important element in product development, test marketing and...
Price-induced patterns of competition
1989,
This research focuses on how price changes influence the observed pattern of brand competition. The paper...
Determinants of continuity in conventional industrial channel dyads
1989,
Recently, increasing attention has been paid to the question of how to build stable, long-term...
Sales force compensation: Theory and managerial implications
1989,
This paper discusses recent advances in the study of salesforce motivation and compensation. Special...
Incorporating consumer price expectations in diffusion models
1989,
In this paper the sensitivity of the optimal price path of a new durable product to the price expectations...
Optimal advertising strategies
1989,
This paper considers advertising policies for a very general class of response functions. It is shown that...
Conjoint reliability measures
1989,
Researchers have used a variety of measures for the assessment of conjoint analysis reliability. In this...
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