| Article ID: | iaor1990484 |
| Country: | United States |
| Volume: | 36 |
| Issue: | 3 |
| Start Page Number: | 1 |
| End Page Number: | 7 |
| Publication Date: | Mar 1990 |
| Journal: | Management Science |
| Authors: | Guerard John B., Bean Alden S., Stone Bernell K. |
The hypothesis that firms simultaneously determine their research and development, investment, dividend, and new debt policies generally is substantiated in the financial literature. The strategic planning model advocated in this study offers an alternative to the generally accepted goals of maximizing the return on equity or growth in earnings per share.