Tellis Gerard J.

Gerard J. Tellis

Information about the author Gerard J. Tellis will soon be added to the site.
Found 6 papers in total
Research on innovation: a review and agenda for Marketing Science
Research on innovation: a review and agenda for Marketing Science
2006
Innovation is one of the most important issues in business research today. It has been...
Optimal data interval for estimating advertising response
Optimal data interval for estimating advertising response
2006
The abundance of highly disaggregate data (e.g., at five-second intervals) raises the...
Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle
Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle
2004
Research on the product life cycle (PLC) has focused primarily on the role of...
Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study
Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study
2004
No abstract
The international takeoff of new products: The role of economics, culture, and country innovativeness
The international takeoff of new products: The role of economics, culture, and country innovativeness
2003
Sales takeoff is vitally important for the management of new products. Limited prior...
Beyond diffusion: An affordability model of the growth of new consumer durables
Beyond diffusion: An affordability model of the growth of new consumer durables
1998
A firm's ability to compete in new product markets is vital to its profitability and...
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