Morrison Pamela D.

Pamela D. Morrison

Information about the author Pamela D. Morrison will soon be added to the site.
Found 4 papers in total
Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study
Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study
2004
No abstract
A prelaunch diffusion model for evaluating market defense strategies
A prelaunch diffusion model for evaluating market defense strategies
2005
This paper describes the development and application of a marketing model to help set...
Performance assessment of the lead user idea-generation process for new product development
Performance assessment of the lead user idea-generation process for new product development
2002
Traditional idea generation techniques based on customer input usually collect...
Determinants of user innovation and innovation sharing in a local market
Determinants of user innovation and innovation sharing in a local market
2000
It is known that end users of products and services sometimes innovate, and that...
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