Golder Peter N.

Peter N. Golder

Information about the author Peter N. Golder will soon be added to the site.
Found 5 papers in total
How does objective quality affect perceived quality? Short-term effects, long-term effects, and asymmetries
How does objective quality affect perceived quality? Short-term effects, long-term effects, and asymmetries
2006
We examine the relationship between objective and perceived quality for 241 products...
Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle
Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle
2004
Research on the product life cycle (PLC) has focused primarily on the role of...
Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study
Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study
2004
No abstract
Deconstructing the pioneer's advantage: Examining vintage effects and consumer valuations of quality and variety
Deconstructing the pioneer's advantage: Examining vintage effects and consumer valuations of quality and variety
2002
Several studies have demonstrated an order-of-entry effect on market share, suggesting...
Beyond diffusion: An affordability model of the growth of new consumer durables
Beyond diffusion: An affordability model of the growth of new consumer durables
1998
A firm's ability to compete in new product markets is vital to its profitability and...
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