Lilien Gary L.

Gary L. Lilien

Information about the author Gary L. Lilien will soon be added to the site.
Found 8 papers in total
Mapping the bounds of incoherence: how far can you go and how does it affect your brand?
Mapping the bounds of incoherence: how far can you go and how does it affect your brand?
2007
Consumers often have to evaluate products comprising a combination of attributes that...
Location, location, location: How network embeddedness affects project success in open source systems
Location, location, location: How network embeddedness affects project success in open source systems
2006
The community-based model for software development in open source environments is...
Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study
Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study
2004
No abstract
Decision support systems effectiveness in marketing resource allocation decisions: Reality vs. perception
Decision support systems effectiveness in marketing resource allocation decisions: Reality vs. perception
2004
We study the process by which model-based decision support systems (DSSs) influence...
Performance assessment of the lead user idea-generation process for new product development
Performance assessment of the lead user idea-generation process for new product development
2002
Traditional idea generation techniques based on customer input usually collect...
Multiple source procurement competitions
Multiple source procurement competitions
1991
Relationships between buying and selling organizations in business markets are varied...
Industry-university cooperation at Penn State’s Institute for the Study of Business Markets
Industry-university cooperation at Penn State’s Institute for the Study of Business Markets
1990
Penn State’s Institute for the Study of Business Markets (ISBM), now seven years...
The timing of competitive market entry: An exploratory study of new industrial products
The timing of competitive market entry: An exploratory study of new industrial products
1990
In a dynamic, competitive environment, the decision to enter the market should be...
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