Roberts John H.

John H. Roberts

Information about the author John H. Roberts will soon be added to the site.
Found 5 papers in total
Mapping the bounds of incoherence: how far can you go and how does it affect your brand?
Mapping the bounds of incoherence: how far can you go and how does it affect your brand?
2007
Consumers often have to evaluate products comprising a combination of attributes that...
Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study
Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study
2004
No abstract
A prelaunch diffusion model for evaluating market defense strategies
A prelaunch diffusion model for evaluating market defense strategies
2005
This paper describes the development and application of a marketing model to help set...
Determinants of user innovation and innovation sharing in a local market
Determinants of user innovation and innovation sharing in a local market
2000
It is known that end users of products and services sometimes innovate, and that...
Prelaunch forecasting of new automobiles
Prelaunch forecasting of new automobiles
1990
This paper develops and applies a prelaunch model and measurement system to the...
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