| Article ID: | iaor20003503 |
| Country: | United States |
| Volume: | 45 |
| Issue: | 11 |
| Start Page Number: | 1609 |
| End Page Number: | 1611 |
| Publication Date: | Nov 1999 |
| Journal: | Management Science |
| Authors: | Fruchter Gila E. |
| Keywords: | game theory, advertising |
This study extends the time-variant closed-loop strategy of Fruchter and Kalish to the