The many-player advertising game

The many-player advertising game

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Article ID: iaor20003503
Country: United States
Volume: 45
Issue: 11
Start Page Number: 1609
End Page Number: 1611
Publication Date: Nov 1999
Journal: Management Science
Authors:
Keywords: game theory, advertising
Abstract:

This study extends the time-variant closed-loop strategy of Fruchter and Kalish to the n-player advertising game. We demonstrate that solving an n-player game using 2 players results in overadvertising.

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