Article ID: | iaor20003503 |
Country: | United States |
Volume: | 45 |
Issue: | 11 |
Start Page Number: | 1609 |
End Page Number: | 1611 |
Publication Date: | Nov 1999 |
Journal: | Management Science |
Authors: | Fruchter Gila E. |
Keywords: | game theory, advertising |
This study extends the time-variant closed-loop strategy of Fruchter and Kalish to the