SH.A.R.P.: Shelf allocation for retailers’ profit

SH.A.R.P.: Shelf allocation for retailers’ profit

0.00 Avg rating0 Votes
Article ID: iaor1988944
Country: United States
Volume: 7
Issue: 3
Start Page Number: 211
End Page Number: 231
Publication Date: Jun 1988
Journal: Marketing Science
Authors: ,
Keywords: storage, inventory, allocation: resources, optimization
Abstract:

Shelf space is the retailer’s scarcest resource. Space management tools are thus badly needed. For that purpose, commercial computer packages and optimal allocation modesl have been developed. Building on the work of Corstjens and Doyle, the authors elaborate a general, theoretical shelf space allocation model, which focuses on the demand interdependencies prevailing across and within product-groups. Rules of thumb are compared to the derived optimal allocation. The SH.A.R.P. model is introduced as a simplified, yet realistic, variant and validated against data collected in a Dutch supermarket chain. Subsequently, the feasibility of its implementation has been experimented in various Belgian chains. Case studies demonstrate the profit potential of SH.A.R.P.

Reviews

Required fields are marked *. Your email address will not be published.