Country: United States

Found 17049 papers in total
Modeling the Clickstream: implications for web-based advertising efforts
Modeling the Clickstream: implications for web-based advertising efforts
2003,
In this paper, we develop an analytical approach to modeling consumer response to...
The shape of advertising response functions revisited: a model of dynamic probabilistic thresholds
The shape of advertising response functions revisited: a model of dynamic probabilistic thresholds
2004,
Prior work in marketing has suggested that advertising threshold effects –...
Is having more channels really better? A model of competition among commercial television broadcasters
Is having more channels really better? A model of competition among commercial television broadcasters
2004,
Competitive behavior in commercial television broadcasting is modeled to examine...
Advertising in a distribution channel
Advertising in a distribution channel
2004,
Conventional wisdom suggests that one of the goals of manufacturer advertising is to...
Nestlé improves its financial reporting with management science
Nestlé improves its financial reporting with management science
2005,
Nestlé's executive information system (EIS) department gathers data from the...
Multiple discreteness and product differentiation: demand for carbonated soft drinks
Multiple discreteness and product differentiation: demand for carbonated soft drinks
2004,
For several of the largest supermarket product categories, such as carbonated soft...
Decomposing the sales promotion bump with store data
Decomposing the sales promotion bump with store data
2004,
Sales promotions generate substantial short-term sales increases. To determine whether...
Knowledge networks as channels and conduits: the effects of spillovers in the Boston biotechnology community
Knowledge networks as channels and conduits: the effects of spillovers in the Boston biotechnology community
2004,
We contend that two important, nonrelational, features of formal interorganizational...
Organization and management in the midst of societal transformation: The People's Republic of China
Organization and management in the midst of societal transformation: The People's Republic of China
2004,
Twenty-five years of economic reform has propelled China to the center of the world's...
The institutional effects on strategic alliance partner selection in transition economies: China vs. Russia
The institutional effects on strategic alliance partner selection in transition economies: China vs. Russia
2004,
China and Russia represent major economies in transition from command economies, yet...
Capital structure in transition: the transformation of financial strategies in China's emerging economy
Capital structure in transition: the transformation of financial strategies in China's emerging economy
2004,
During economic transition, firms must dramatically reduce their financial dependence...
Retail assortment planning in the presence of consumer search
Retail assortment planning in the presence of consumer search
2005,
Consumers often know what kind of product they wish to purchase, but do not know which...
Organizational emergence: the origin and transformation of Branson, Missouri's musical theaters
Organizational emergence: the origin and transformation of Branson, Missouri's musical theaters
2004,
We draw on complexity theory to explain the emergence of a new organizational...
Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle
Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle
2004,
Research on the product life cycle (PLC) has focused primarily on the role of...
Product strategy for innovators in markets with network effects
Product strategy for innovators in markets with network effects
2004,
This paper examines four alternative product strategies available to an innovating...
From density to destiny: using spatial dimension of sales data for early prediction of new product success
From density to destiny: using spatial dimension of sales data for early prediction of new product success
2004,
One of the main problems associated with early-period assessment of new product...
Organizing new product development projects in strategic alliances
Organizing new product development projects in strategic alliances
2004,
We utilize research on alliance governance structures and on new product development...
Resources in emerging structures and processes of change
Resources in emerging structures and processes of change
2004,
In this paper I argue that understanding resources through a social practice...
Exploration vs. exploitation: an empirical test of the ambidexterity hypothesis
Exploration vs. exploitation: an empirical test of the ambidexterity hypothesis
2004,
While exploration and exploitation represent two fundamentally different approaches to...
Safety stock positioning in supply chains with stochastic lead times
Safety stock positioning in supply chains with stochastic lead times
2005,
We study the safety stock positioning problem in single-product multistage supply...
Improved base-stock approximations for independent stochastic lead tims with order crossover
Improved base-stock approximations for independent stochastic lead tims with order crossover
2005,
Order crossovers occur when replenishment orders arrive in a sequence that is...
Biform analysis of inventory competition
Biform analysis of inventory competition
2005,
This paper provides a model of the competitive newsvendor in which there is price...
Combinatorial algorithms for unsplittable flow problem
Combinatorial algorithms for unsplittable flow problem
2006,
We provide combinatorial algorithms for the unsplittable flow problem (UFP) that...
Entrepreneurs' access to private equity in China: the role of social capital
Entrepreneurs' access to private equity in China: the role of social capital
2004,
This article examines the effect of entrepreneurs' social capital on investment...
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