Keyword: e-commerce

Found 560 papers in total
How Performance Incentives Shape Individual Exploration and Exploitation: Evidence from Microdata
How Performance Incentives Shape Individual Exploration and Exploitation: Evidence from Microdata
2017,
The existing literature has highlighted the role of individuals in exploration and...
Social Responsibility Messages and Worker Wage Requirements: Field Experimental Evidence from Online Labor Marketplaces
Social Responsibility Messages and Worker Wage Requirements: Field Experimental Evidence from Online Labor Marketplaces
2016,
This paper examines the effects of employer social responsibility on the wages workers...
Understanding Consumers’ Inferences from Price and Nonprice Information in the Online Lodging Purchase Decision
Understanding Consumers’ Inferences from Price and Nonprice Information in the Online Lodging Purchase Decision
2016,
The sustained success of variable pricing for revenue management (RM) is dependent on...
Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value
Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value
2016,
Although previous studies have documented a positive link between traditional media...
Underpinnings of User Participation in Service Provider‐Hosted Online Communities
Underpinnings of User Participation in Service Provider‐Hosted Online Communities
2016,
The recent emergence of social media‐based brand communities is seen as an...
Interactional Service Innovation with Social Media Users
Interactional Service Innovation with Social Media Users
2016,
The pervasive availability of social media is changing user interaction in service...
Service Marketing and Adoption of Promotional Technology: A Qualitative Study
Service Marketing and Adoption of Promotional Technology: A Qualitative Study
2016,
This qualitative research used a grounded theory approach to better understand how...
Understanding the mediating role of trust in explaining initiators' signing intentions on crowdsourcing platforms
Understanding the mediating role of trust in explaining initiators' signing intentions on crowdsourcing platforms
2017,
As the most promising and emerging Web 2.0‐based application, crowdsourcing has...
Case Article–Canyon Bicycles: Judgmental Demand Forecasting in Direct Sales
Case Article–Canyon Bicycles: Judgmental Demand Forecasting in Direct Sales
2017,
We present a comprehensive introduction to judgmental demand forecasting along with a...
Revenue challenges for hotels in the sharing economy: facing the Airbnb menace
Revenue challenges for hotels in the sharing economy: facing the Airbnb menace
2016,
This paper discusses the reasons behind the success of Airbnb and provides a brief...
When Less Is More: Data and Power in Advertising Experiments
When Less Is More: Data and Power in Advertising Experiments
2017,
Yahoo! Research partnered with a nationwide retailer to study the effects of online...
Efficient Advert Assignment
Efficient Advert Assignment
2016,
We develop a framework for the analysis of large‐scale ad auctions where...
Modeling and Forecasting Online Auction Prices: A Semiparametric Regression Analysis
Modeling and Forecasting Online Auction Prices: A Semiparametric Regression Analysis
2017,
Interest in online auctions has been growing in recent years. There is an extensive...
Competitive Dynamics between Multinational Enterprises and Local Internet Platform Companies in the Virtual Market in China
Competitive Dynamics between Multinational Enterprises and Local Internet Platform Companies in the Virtual Market in China
2016,
We adopt the dynamic capability perspective and the institutional view as the guiding...
Secret Admirers: An Empirical Examination of Information Hiding and Contribution Dynamics in Online Crowdfunding
Secret Admirers: An Empirical Examination of Information Hiding and Contribution Dynamics in Online Crowdfunding
2016,
Individuals’ actions in online social contexts are growing increasingly visible...
Zooming In on Choice: How Do Consumers Search for Cameras Online?
Zooming In on Choice: How Do Consumers Search for Cameras Online?
2016,
We describe online consumers’ search behavior for differentiated durable goods...
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
2016,
Consumer‐to‐consumer (C2C) platforms have become a major engine of...
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
2016,
Firms use different attribution strategies such as last‐click or...
Investigating Purchase Conversion by Uncovering Online Visit Patterns
Investigating Purchase Conversion by Uncovering Online Visit Patterns
2016,
This research aims to understand and predict online customers’ store visit and...
One-Way Mirrors in Online Dating: A Randomized Field Experiment
One-Way Mirrors in Online Dating: A Randomized Field Experiment
2016,
The growing popularity of online dating websites is altering one of the most...
Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites
Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites
2016,
Daily deal websites help small local merchants to attract new consumers. A strategy...
Swallow: Resource and Tag Recommender System Based on Heat Diffusion Algorithm in Social Annotation Systems
Swallow: Resource and Tag Recommender System Based on Heat Diffusion Algorithm in Social Annotation Systems
2017,
Social annotation systems (SAS) allow users to annotate different online resources...
New Product Design under Channel Acceptance: Brick-and-Mortar, Online-Exclusive, or Brick-and-Click
New Product Design under Channel Acceptance: Brick-and-Mortar, Online-Exclusive, or Brick-and-Click
2016,
In recent years, an increasing number of brick‐and‐mortar retailers have...
Representing small business web presence content: the web presence pyramid model
Representing small business web presence content: the web presence pyramid model
2016,
This article investigates ‘stage’ models that have been developed for...
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