P2P Marketplaces and Retailing in the Presence of Consumers' Valuation Uncertainty
Can peer‐to‐peer (P2P) marketplaces benefit traditional supply chains...
Beyond channel mix management: Building within online travel agencies (OTA) metrics and strategies
This article uses a simple scenario in the hotel industry to illustrate how the mix of...
From OTA interface design to hotels’ revenues: the impact of sorting and filtering functionalities on consumer choices
Using conjoint analysis and choice data from 1492 Dutch participants, this...
Mitigating Spillover in Online Retailing via Replenishment
Graves Stephen C
Online purchases constitute about one‐tenth of U.S. retail sales. The supply...
Does Social Interaction Improve Learning Outcomes? Evidence from Field Experiments on Massive Open Online Courses
This paper studies how service providers can design social interaction among...
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
Bradlow Eric T
Firms using online advertising regularly run experiments with multiple versions of...
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Chintagunta Pradeep K
The prevalence and widespread usage of email has given businesses a direct and...
Measuring Multichannel Advertising Response
Bradlow Eric T
Advances in data collection have made it increasingly easy to collect information on...
Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
Many retailers have recently started to offer customers the option to buy online and...
The interactions between e-shopping and store shopping in the shopping process for search goods and experience goods
When exploring the interactions between e‐shopping and store‐shopping,...
A mathematical model for personalized advertisement in virtual reality environments
We consider a personalized advertisement assignment problem faced by the manager of a...
Optimal Contracts for Intermediaries in Online Advertising
In online advertising, the prevalent method advertisers employ to acquire impressions...
Ranking of critical success factors for online retailing by TOPSIS approach
In present context of globalised markets, customers have become very choosy in terms...
Survey on Revenue Management in Media and Broadcasting
Advertisements are a key source of revenue for companies in the broadcasting and web...
Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
The creation and sharing of user‐generated content such as product reviews has...
Online Grocery Retail: Revenue Models and Environmental Impact
This paper compares the financial and environmental performance of two revenue models...
Utility-Based Link Recommendation for Online Social Networks
Link recommendation, which suggests links to connect currently unlinked users, is a...
A new mathematical formulation for the static demand responsive transport problem
Demand responsive transport is a new transportation mode aiming to make the...
Exploiting organizer influence and geographical preference for new event recommendation
The rapid growth of event‐based social networks (EBSNs) has generated great...
Customer Satisfaction as Mediator Between Website Service Quality and Repurchase Intention: An Emerging Economy Case
The purpose of this research is to develop a research model to understand the...
Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies
Organizational structures are increasingly complex. In particular, more firms today...
Sentence-Based Text Analysis for Customer Reviews
Allenby Greg M
Firms collect an increasing amount of consumer feedback in the form of unstructured...
Online and Offline Information for Omnichannel Retailing
This paper studies how retailers can effectively deliver online and offline...
Optimizing Performance-Based Internet Advertisement Campaigns
This study provides an approach to manage an ongoing Internet ad campaign that...
Papers per page: