Keyword: e-commerce

Found 560 papers in total
P2P Marketplaces and Retailing in the Presence of Consumers' Valuation Uncertainty
2017,
Can peer‐to‐peer (P2P) marketplaces benefit traditional supply chains...
Beyond channel mix management: Building within online travel agencies (OTA) metrics and strategies
2017,
This article uses a simple scenario in the hotel industry to illustrate how the mix of...
From OTA interface design to hotels’ revenues: the impact of sorting and filtering functionalities on consumer choices
2017,
Using conjoint analysis and choice data from 1492 Dutch participants, this...
Mitigating Spillover in Online Retailing via Replenishment
2017,
Online purchases constitute about one‐tenth of U.S. retail sales. The supply...
Does Social Interaction Improve Learning Outcomes? Evidence from Field Experiments on Massive Open Online Courses
2017,
This paper studies how service providers can design social interaction among...
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
2017,
Firms using online advertising regularly run experiments with multiple versions of...
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
2017,
The prevalence and widespread usage of email has given businesses a direct and...
Measuring Multichannel Advertising Response
2017,
Advances in data collection have made it increasingly easy to collect information on...
Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
2017,
Many retailers have recently started to offer customers the option to buy online and...
The interactions between e-shopping and store shopping in the shopping process for search goods and experience goods
2017,
When exploring the interactions between e‐shopping and store‐shopping,...
A mathematical model for personalized advertisement in virtual reality environments
2017,
We consider a personalized advertisement assignment problem faced by the manager of a...
Optimal Contracts for Intermediaries in Online Advertising
2017,
In online advertising, the prevalent method advertisers employ to acquire impressions...
Ranking of critical success factors for online retailing by TOPSIS approach
2017,
In present context of globalised markets, customers have become very choosy in terms...
Survey on Revenue Management in Media and Broadcasting
2017,
Advertisements are a key source of revenue for companies in the broadcasting and web...
Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
2017,
The creation and sharing of user‐generated content such as product reviews has...
Online Grocery Retail: Revenue Models and Environmental Impact
2017,
This paper compares the financial and environmental performance of two revenue models...
Utility-Based Link Recommendation for Online Social Networks
2017,
Link recommendation, which suggests links to connect currently unlinked users, is a...
A new mathematical formulation for the static demand responsive transport problem
2017,
Demand responsive transport is a new transportation mode aiming to make the...
Exploiting organizer influence and geographical preference for new event recommendation
2017,
The rapid growth of event‐based social networks (EBSNs) has generated great...
Customer Satisfaction as Mediator Between Website Service Quality and Repurchase Intention: An Emerging Economy Case
2017,
The purpose of this research is to develop a research model to understand the...
Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies
2017,
Organizational structures are increasingly complex. In particular, more firms today...
Sentence-Based Text Analysis for Customer Reviews
2016,
Firms collect an increasing amount of consumer feedback in the form of unstructured...
Online and Offline Information for Omnichannel Retailing
2017,
This paper studies how retailers can effectively deliver online and offline...
Optimizing Performance-Based Internet Advertisement Campaigns
2017,
This study provides an approach to manage an ongoing Internet ad campaign that...
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