Article ID: | iaor1993614 |
Country: | Germany |
Volume: | 36 |
Start Page Number: | 459 |
End Page Number: | 473 |
Publication Date: | Aug 1992 |
Journal: | Mathematical Methods of Operations Research (Heidelberg) |
Authors: | Jrgensen Steffen, Dockner E. |
Keywords: | advertising |
The success of the introduction of a new product in a market is very sensitive to the marketing decision variables adopted by the firm. In the present paper the authors are concerned with the question of new product advertising a heterogeneous oligopoly market consisting of