Keyword: advertising

Found 170 papers in total
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
2016,
Firms use different attribution strategies such as last‐click or...
Privacy and Marketing Externalities: Evidence from Do Not Call
Privacy and Marketing Externalities: Evidence from Do Not Call
2015,
If not well targeted, advertising and direct marketing inflict nuisance and...
When Should Firms Expose Themselves to Risk?
When Should Firms Expose Themselves to Risk?
2015,
I analyze a firm making a decision whether to expose itself to risk in an exogenous...
Understanding the Memory Effects in Pulsing Advertising
Understanding the Memory Effects in Pulsing Advertising
2015,
Extant models assume that awareness decline commences instantly. In contrast, we...
Benefits of partial myopia in a durable product supply chain considering pricing and advertising
Benefits of partial myopia in a durable product supply chain considering pricing and advertising
2016,
Consider a bilateral monopoly supply chain where a manufacturer distributes a durable...
Stochastic dynamic multi-product pricing with dynamic advertising and adoption effects
Stochastic dynamic multi-product pricing with dynamic advertising and adoption effects
2016,
In this article we analyze stochastic dynamic multi‐product pricing models for...
How anchoring and self-confidence level influence perceived saving on tensile price claim framing
How anchoring and self-confidence level influence perceived saving on tensile price claim framing
2016,
Sales promotion is one of the most commonly used sales techniques by marketers, and...
Mocking Ads through Mobile Web Services
Mocking Ads through Mobile Web Services
2015,
The need for creativity is ubiquitous, and mobile devices connected to Web services...
Multiperiod Multiproduct Advertising Budgeting: Stochastic Optimization Modeling
Multiperiod Multiproduct Advertising Budgeting: Stochastic Optimization Modeling
2016,
We propose a stochastic optimization model for the Multiperiod Multiproduct...
Strategic transfer pricing in a marketing‐operations interface with quality level and advertising dependent goodwill
Strategic transfer pricing in a marketing‐operations interface with quality level and advertising dependent goodwill
2015,
Determining an appropriate transfer price is of importance to a firm composed of...
A note on budget allocation for market research and advertising
A note on budget allocation for market research and advertising
2015,
Firms that introduce new products often conduct market research to reduce the...
Aggressive or partnership strategy: Which choice is better for the national brand?
Aggressive or partnership strategy: Which choice is better for the national brand?
2015,
The manufacturer is gaining using either aggressive or partnership strategy. The...
Coordination of pricing, advertising, and production decisions for multiple products
Coordination of pricing, advertising, and production decisions for multiple products
2015,
We address a decision problem of a profit‐maximising firm which produces...
National and store brand advertising strategies
National and store brand advertising strategies
2015,
As the propensity of premium store brands (SBs) increases, retailers must consider...
A joint dynamic pricing and advertising model of perishable products
A joint dynamic pricing and advertising model of perishable products
2015,
Advertising and dynamic pricing play key roles in maximizing profit of a firm. In this...
Conceptual approach for value driven performance in servitising companies
Conceptual approach for value driven performance in servitising companies
2015,
In light of limited consideration given to how value of servitised offerings are...
Using Contests to Provide Business Students Project-Based Learning in Humanitarian Logistics: PSAid Example
Using Contests to Provide Business Students Project-Based Learning in Humanitarian Logistics: PSAid Example
2014,
Business students appreciate working on classroom projects that are both enjoyable and...
Advertisement policy and reliability dependent imperfect production inventory control problem in bi-fuzzy environment
Advertisement policy and reliability dependent imperfect production inventory control problem in bi-fuzzy environment
2015,
In this study, a problem for advertising policy and an imperfect production for single...
An integrated inventory model with delay in payment for deteriorating item under Weibull distribution and advertisement cum price-dependent demand
An integrated inventory model with delay in payment for deteriorating item under Weibull distribution and advertisement cum price-dependent demand
2014,
This paper develops an integrated inventory model of supplier and retailer with...
Offsetting Price Impacts from Imports with Generic Advertising and Promotion Programs: The Hass Avocado Promotion and Research Order
Offsetting Price Impacts from Imports with Generic Advertising and Promotion Programs: The Hass Avocado Promotion and Research Order
2006,
California avocado producers, concerned about sharp increases in imports from Chile...
A DEA-based measurement of effectiveness of provincial image advertisement for local tourism destination: evidence from China
A DEA-based measurement of effectiveness of provincial image advertisement for local tourism destination: evidence from China
2014,
Global economic depression makes competition of tourism industry shift from individual...
Studying and prioritising the effective elements of internet advertising on e-marketing
Studying and prioritising the effective elements of internet advertising on e-marketing
2014,
E‐marketing is an external perspective on using internet and new technologies...
Pricing Models for Online Advertising: CPM vs. CPC
Pricing Models for Online Advertising: CPM vs. CPC
2012,
Online advertising has transformed the advertising industry with its measurability and...
Stochastic Budget Optimization in Internet Advertising
Stochastic Budget Optimization in Internet Advertising
2013,
Internet advertising is a sophisticated game in which the many advertisers...
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