Keyword: commerce

Found 86 papers in total
Bayesian network based multiagent system – application in e-marketplace
Bayesian network based multiagent system – application in e-marketplace
2003,
The concept of e-marketplace has been touted through the extensive use of the...
Electronic window dressing: impression management with Websites
Electronic window dressing: impression management with Websites
2003,
Businesses have embraced the Internet to reap economic advantages through the use of...
Overcoming local search through alliances and mobility
Overcoming local search through alliances and mobility
2003,
Recent research suggests that, due to organizational and relational constraints, firms...
Simple ordinary differential equation models of tumor growth and anti-angiogenic or radiation treatment
Simple ordinary differential equation models of tumor growth and anti-angiogenic or radiation treatment
2001,
Models of tumor growth and treatment based on one or two ordinary differential...
Relaxing the nearest facility assumption in discrete location models
Relaxing the nearest facility assumption in discrete location models
2002,
This paper investigates the effects of relaxation of the nearest facility assumption,...
Tour-distance Voronoi Diagram and its application to location analysis
Tour-distance Voronoi Diagram and its application to location analysis
2001,
The purpose of this paper is to show tour-distance Voronoi diagrams which represent...
Binary trading relations and the limits of electronic data interchange standards: The Procrustean bed of standards
Binary trading relations and the limits of electronic data interchange standards: The Procrustean bed of standards
2000,
This paper provides a critical examination of electronic data interchange (EDI)...
An empirical study of the performance impact of computerization in the retail industry
An empirical study of the performance impact of computerization in the retail industry
1998,
This paper examines the relationships between the intensity of IT investment and four...
The value of Internet commerce to the customer
The value of Internet commerce to the customer
1999,
Internet commerce has the potential to offer customers a better deal compared to...
Neural networks: Fool’s gold or layman’s delight?
Neural networks: Fool’s gold or layman’s delight?
1995,
This article addresses the application of neural networks to the problem of predicting...
Protean systems with neural network optimisation
Protean systems with neural network optimisation
1995,
Some of the important aspects of protean systems with special reference to...
Demand signalling and screening in channels of distribution
Demand signalling and screening in channels of distribution
1992,
This paper examines two ways channel members at the manufacturing and retail ends deal...
An equilibrium analysis of defensive response to entry using a coupled response function model
An equilibrium analysis of defensive response to entry using a coupled response function model
1992,
The authors determine the optimal response to competitive entry in a market...
Price sensitivity and television advertising exposures: Some empirical findings
Price sensitivity and television advertising exposures: Some empirical findings
1992,
Empirical research (as well as theoretical reasoning) has led to contradictory...
Estimating nonlinear parameters in the multinomial logit model
Estimating nonlinear parameters in the multinomial logit model
1992,
Multinomial logit models, especially those calibrated on scanner data, often use...
Estimating a multinomial probit model of brand choice using the method of simulated moments
Estimating a multinomial probit model of brand choice using the method of simulated moments
1992,
The multinomial probit model of brand choice is theoretically appealing for marketing...
The measurement and determinants of brand equity: A financial approach
The measurement and determinants of brand equity: A financial approach
1993,
This paper presents a technique for estimating a firm’s brand equity that is...
Scale and scope effects on advertising agency costs
Scale and scope effects on advertising agency costs
1993,
Economies of scale are evident when a firm’s average costs decline while its...
Predicting advertising pulsing policies in an oligopoly: A model and empirical test
Predicting advertising pulsing policies in an oligopoly: A model and empirical test
1993,
Given that firms pulse in advertising, should firms pulse in or out of phase? It is...
The antecedents and consequences of customer satisfaction for firms
The antecedents and consequences of customer satisfaction for firms
1993,
This research investigates the antecedents and consequences of customer satisfaction....
A look on the cost side: Market share and the competitive environment
A look on the cost side: Market share and the competitive environment
1993,
In this paper the authors develop a model relating market share to average costs. They...
Truth in concentration in the land of (80/20) laws
Truth in concentration in the land of (80/20) laws
1993,
Among the more prominent truisms in marketing are 80/20 type laws, e.g., 20 percent of...
An implemented system for improving promotion productivity using store scanner data
An implemented system for improving promotion productivity using store scanner data
1993,
‘Single Source’ databases based on scanner data offer new opportunities...
Pretesting questionnaires: Content analysis of respondents’ concurrent verbal protocols
Pretesting questionnaires: Content analysis of respondents’ concurrent verbal protocols
1993,
Conventional questionnaire pretesting methods focus on directly identifying question...
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