| Article ID: | iaor19961772 |
| Country: | United Kingdom |
| Volume: | 8 |
| Issue: | 4 |
| Start Page Number: | 23 |
| End Page Number: | 27 |
| Publication Date: | Oct 1995 |
| Journal: | OR Insight |
| Authors: | French Alan, Coates David, Doherty Neil, Kirkup Malcolm |
| Keywords: | commerce, location |
This article addresses the application of neural networks to the problem of predicting store performance. The article considers the predictive power of neural networks, but concentrates on the issues associated with using them, in particular, whether neural networks can be successfully applied by managers with a rudimentary knowledge of personal computing.