Article ID: | iaor1994872 |
Country: | United States |
Volume: | 12 |
Issue: | 2 |
Start Page Number: | 167 |
End Page Number: | 183 |
Publication Date: | Mar 1993 |
Journal: | Marketing Science |
Authors: | Schmittlein David C., Morrison Donald G., Cooper Lee G. |
Keywords: | organization, demand, commerce, statistics: empirical |
Among the more prominent truisms in marketing are 80/20 type laws, e.g., 20 percent of the customers account for 80 percent of the purchases. These kinds of statistics indicate a certain degree of