Country: United States

Found 17049 papers in total
Multiple source procurement competitions
Multiple source procurement competitions
1991,
Relationships between buying and selling organizations in business markets are varied...
Estimating heterogeneity in consumers’ purchase rates
Estimating heterogeneity in consumers’ purchase rates
1991,
Consumers are different in their purchase rates and it is important to determine this...
Price competition in a channel structure with a common retailer
Price competition in a channel structure with a common retailer
1991,
In recent studies of channel competition, it has been found that channel...
A simultaneous approach to the whether, what and how much to buy questions
A simultaneous approach to the whether, what and how much to buy questions
1991,
Consumer’s purchase decisions of whether to buy, what to buy and how much to buy...
Effects of price promotions on variety-seeking and reinforcement behavior
Effects of price promotions on variety-seeking and reinforcement behavior
1991,
A stochastic model is proposed to examine how changes in frequency of price discounts...
On ‘Testing competitive market structures’
On ‘Testing competitive market structures’
1991,
A recent paper by Novak and Stangor on testing competitive market structures involves...
The BB/NBD+1 model applied to rotation policy
The BB/NBD+1 model applied to rotation policy
1991,
An early dismissal policy for unproductive recruiters is proposed. The policy is based...
A new multidimensional scaling methodology for the analysis of asymmetric proximity data in marketing research
A new multidimensional scaling methodology for the analysis of asymmetric proximity data in marketing research
1992,
This paper presents a new multidimensional scaling (MDS) methodology which...
Brand loyalty and marketing strategy: An application to home appliances
Brand loyalty and marketing strategy: An application to home appliances
1992,
In the academic literature, the modelling of brand choice and switching behavior has a...
A choice-based approach to the diffusion of a service: Forecasting fax penetration by market segments
A choice-based approach to the diffusion of a service: Forecasting fax penetration by market segments
1992,
Motivated by poor performance of standard estimation methods in the present...
A minimum discrimination information estimation of multiattribute market share models
A minimum discrimination information estimation of multiattribute market share models
1992,
Multiattribute market share models (MMSM) using supplier, product, and buyer...
Assessing the bias of preference, detection, and identification measures of discrimination ability in product design
Assessing the bias of preference, detection, and identification measures of discrimination ability in product design
1992,
Researchers often test consumers’ abilities to discriminate between two product...
Structural analysis of models with composite dependent variables
Structural analysis of models with composite dependent variables
1992,
Composite variables are those that may be mathematically decomposed into additive...
Recall, recognition and the measurement of memory for print advertisements: A reassessment
Recall, recognition and the measurement of memory for print advertisements: A reassessment
1992,
Application of the two-step approach to structural equation modeling to the PARM data...
An application of a product positioning model to pharmaceutical products
An application of a product positioning model to pharmaceutical products
1992,
This paper describes a case application of SIMOPT, a product positioning model and...
New brand positioning and pricing in an oligopolist market
New brand positioning and pricing in an oligopolist market
1992,
The positioning and pricing of a new brand requires knowledge about the relationship...
Exploring the relationship between the markets for new and used durable goods: The case of automobiles
Exploring the relationship between the markets for new and used durable goods: The case of automobiles
1992,
Given that durable products are long-lived, there exists the possibility of secondary...
A dynamic model of channel member strategies for marketing expenditures
A dynamic model of channel member strategies for marketing expenditures
1992,
The authors develop a dynamic model for determining the equilibrium marketing effort...
A probit model of choice dynamics
A probit model of choice dynamics
1992,
There are many products which are repeatedly purchased by consumers. In such cases it...
The effect of price promotions on variability in product category sales
The effect of price promotions on variability in product category sales
1992,
The present objective in this research is to relate variability in product category...
Pulsing policies for aggregate advertising models
Pulsing policies for aggregate advertising models
1992,
Classical continuous-time models of advertising expenditure tends to fall into two...
Dynamic effects of the order of entry on market share, trial penetration, and repeat purchases for frequently purchased consumer goods
Dynamic effects of the order of entry on market share, trial penetration, and repeat purchases for frequently purchased consumer goods
1992,
A time series cross-sectional analysis of 18 successful later entrants in 8 categories...
The dynamic pricing of next generation consumer durables
The dynamic pricing of next generation consumer durables
1992,
Learning curve effects, aspects of consumer demand models (e.g., reservation price...
The normative impact of consumer price expectations for multiple brands on consumer purchase behavior
The normative impact of consumer price expectations for multiple brands on consumer purchase behavior
1992,
Empirical research indicates that some consumers form price expectations which may...
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