Country: United States

Found 17049 papers in total
Brand loyalty programs: Are they shams?
Brand loyalty programs: Are they shams?
2005,
Brand loyalty and the more modern topics of computing customer lifetime value and...
Research issues at the boundary of competitive dynamics and market evolution
Research issues at the boundary of competitive dynamics and market evolution
2005,
Building on the observation that competitive dynamics and market evolution are...
A prelaunch diffusion model for evaluating market defense strategies
A prelaunch diffusion model for evaluating market defense strategies
2005,
This paper describes the development and application of a marketing model to help set...
Reasoning about competitive reactions: Evidence from executives
Reasoning about competitive reactions: Evidence from executives
2005,
Much of the empirical research on competitive reactions describes how or why rivals...
Own-brand and cross-brand retail pass-through
Own-brand and cross-brand retail pass-through
2005,
In this paper we describe the pass-through behavior of a major US supermarket chain...
A general theory of pass-through in channels with category management and retail competition
A general theory of pass-through in channels with category management and retail competition
2005,
I provide a general formulation of the channel pass-through problem as a comparative...
Time-varying competition
Time-varying competition
2005,
Normative models typically suggest that prices rise in periods of high demand and...
Differences in dynamic brand competition across markets: An empirical analysis
Differences in dynamic brand competition across markets: An empirical analysis
2005,
We investigate differences in the dynamics of marketing decisions across geographic...
Strategic pricing and detailing behavior in international markets
Strategic pricing and detailing behavior in international markets
2005,
We study three determinants of the levels of price and detailing effort across...
Planning marketing-mix strategies in the presence of interaction effects
Planning marketing-mix strategies in the presence of interaction effects
2005,
Companies spend millions of dollars on advertising to boost a brand's image and...
Predicting competitive response to a major policy change: Combining game-theoretic and empirical analyses
Predicting competitive response to a major policy change: Combining game-theoretic and empirical analyses
2005,
This research uses Proctor & Gamble's value pricing initiative as a context for...
Seagate–Quantum: Encroachment strategies
Seagate–Quantum: Encroachment strategies
2004,
Few terms in the recent literature on innovation management have been as widely used...
Psychological contract violation in online marketplaces: Antecedents, consequences, and moderating role
Psychological contract violation in online marketplaces: Antecedents, consequences, and moderating role
2005,
This study examines the nature and role of Psychological Contract Violation (PCV) in...
A two-stage model of the promotional performance of pure online firms
A two-stage model of the promotional performance of pure online firms
2005,
Internet firms frequently employ a two-stage approach to promotional activities. In...
Competition among sellers in online exchanges
Competition among sellers in online exchanges
2005,
With the advent of the Internet, and the minimal information technology requirements...
Decision support systems effectiveness in marketing resource allocation decisions: Reality vs. perception
Decision support systems effectiveness in marketing resource allocation decisions: Reality vs. perception
2004,
We study the process by which model-based decision support systems (DSSs) influence...
Managing strategic contradictions: A top management model for managing innovation streams
Managing strategic contradictions: A top management model for managing innovation streams
2005,
Sustained organizational performance depends on top management teams effectively...
A decision model for software maintenance
A decision model for software maintenance
2004,
In this paper we address the problem of increasing software maintenance costs in a...
A multiexchange local search algorithm for the capacitated facility location problem
A multiexchange local search algorithm for the capacitated facility location problem
2005,
We present a multiexchange local search algorithm for approximating the capacitated...
Beer in the classroom: A case study of location and distribution decisions
Beer in the classroom: A case study of location and distribution decisions
2003,
We discuss our experience in using a case study of location and distribution decisions...
Transactive memory systems, learning, and learning transfer
Transactive memory systems, learning, and learning transfer
2005,
Knowledge embedded in a group's structures and processes can be leveraged to create...
A socially embedded model of thriving at work
A socially embedded model of thriving at work
2005,
Thriving describes an individual's experience of vitality and learning. The primary...
Improvisation and innovative performance in teams
Improvisation and innovative performance in teams
2005,
This paper builds on the principles and insights from improvisational theater to...
Structural and epistemic parameters in communities of practice
Structural and epistemic parameters in communities of practice
2005,
If communities of practice are best understood as fluid social relations, enacted...
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