Country: United States

Found 17049 papers in total
The lead–lag puzzle of demand and distribution: A graphical method applied to movies
The lead–lag puzzle of demand and distribution: A graphical method applied to movies
2005,
Understanding the lead–lag relationship between distribution and demand is an...
Understanding geographical markets of online firms using spatial models of customer choice
Understanding geographical markets of online firms using spatial models of customer choice
2005,
As the online channel matures, many firms are finding that an understanding of how...
The effect of product assortment changes on customer retention
The effect of product assortment changes on customer retention
2005,
This research investigates the impact of a large-scale assortment reduction on...
Prediction in marketing using the support vector machine
Prediction in marketing using the support vector machine
2005,
Many marketing problems require accurately predicting the outcome of a process or the...
Globalization of authorship in the marketing discipline: Does it help or hinder the field?
Globalization of authorship in the marketing discipline: Does it help or hinder the field?
2005,
Marketing scholars have reflected upon the marketing discipline's internal evolution...
Customized products: A competitive analysis
Customized products: A competitive analysis
2005,
This paper investigates the competitive market for mass-customized products....
Dual emphasis and the long-term financial impact of customer satisfaction
Dual emphasis and the long-term financial impact of customer satisfaction
2005,
This paper draws on the quality profitability emphasis framework of Rust, Moorman, and...
Delegating pricing decisions in competitive markets with symmetric and asymmetric information
Delegating pricing decisions in competitive markets with symmetric and asymmetric information
2005,
Delegating pricing decisions to the salesforce has been a salient issue for marketing...
Optimizing the marketing interventions mix in intermediate-term customer relationship management (CRM)
Optimizing the marketing interventions mix in intermediate-term customer relationship management (CRM)
2005,
We provide a fully personalized model for optimizing multiple marketing interventions...
The targeting of advertising
The targeting of advertising
2005,
An important question that firms face in advertising is developing effective media...
Accounting for primary and secondary demand effects with aggregate data
Accounting for primary and secondary demand effects with aggregate data
2005,
Discrete choice models of aggregate demand, such as the random coefficients logit, can...
Promotion effect on endogenous consumption
Promotion effect on endogenous consumption
2005,
Over the years, researchers have found that promotion makes consumers switch brands...
Collaborative product and market development: Theoretical implications and experimental evidence
Collaborative product and market development: Theoretical implications and experimental evidence
2005,
In alliances jointly developing product and market, we first investigate how (a) the...
Overchoice and assortment type: When and why variety backfires
Overchoice and assortment type: When and why variety backfires
2005,
Almost universally, research and practice suggest that a brand that increases its...
Conditioning prices on purchase history
Conditioning prices on purchase history
2005,
The rapid advance in information technology now makes it feasible for sellers to...
CHAN4CAST: A multichannel, multiregion sales forecasting model and decision support system for consumer packaged goods
CHAN4CAST: A multichannel, multiregion sales forecasting model and decision support system for consumer packaged goods
2005,
We discuss the development and implementation of CHAN4CAST, sales forecasting model,...
Sales territory design: Thirty years of modeling and implementation
Sales territory design: Thirty years of modeling and implementation
2005,
Sales territory alignment is the assignment of accounts and their associated selling...
Results on the standard error of the coefficient alpha index of reliability
Results on the standard error of the coefficient alpha index of reliability
2005,
In this research, we investigate the behavior of Cronbach's coefficient alpha and its...
Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis
Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis
2005,
It has been shown in the behavioral decision making, marketing research, and...
The effect of standardized information on firm survival and marketing strategies
The effect of standardized information on firm survival and marketing strategies
2005,
We argue that standardized information disclosure (information using a common format...
Channel coordination in the presence of a dominant retailer
Channel coordination in the presence of a dominant retailer
2005,
The retail trade today is increasingly dominated by large, centrally managed...
Third-party product review and firm marketing strategy
Third-party product review and firm marketing strategy
2005,
Product reviews by third parties are growing in popularity. This paper examines when...
The effect of explicit reference points on consumer choice and online bidding behavior
The effect of explicit reference points on consumer choice and online bidding behavior
2005,
Sellers often explicitly suggest to buyers that they compare one option to other...
Narrow focusing: Why the relative position of a good in its category matters more than it should
Narrow focusing: Why the relative position of a good in its category matters more than it should
2005,
This research examines whether a low-ranking member in a high-status category (e.g.,...
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