Country: United States

Found 17049 papers in total
How much does the market value an improvement in a product attribute?
How much does the market value an improvement in a product attribute?
2002,
A firm contemplating improvements to its product attributes would be interested in the...
Positioning of store brands
Positioning of store brands
2002,
We examine the retailer's store brand positioning problem. Our game-theoretic model...
Using advance purchase orders to forecast new product sales
Using advance purchase orders to forecast new product sales
2002,
Marketers have long struggled with developing forecasts for new products before their...
The variety of an assortment: An extension to the attribute-based approach
The variety of an assortment: An extension to the attribute-based approach
2002,
In recent years, interest in category management has surged, and as a consequence,...
Multinational diffusion models: An alternative framework
Multinational diffusion models: An alternative framework
2002,
The literature on cross-national diffusion models is gaining increased importance...
When good news about your rival is good for you: The effect of third-party information on the division of channel profits
When good news about your rival is good for you: The effect of third-party information on the division of channel profits
2002,
The Internet has led to a large number of third-party sources that offer high-quality...
Reputation in marketing channels: repeated-transactions bargaining with two-sided uncertainty
Reputation in marketing channels: repeated-transactions bargaining with two-sided uncertainty
2002,
Marketing channel interactions typically feature three characteristics that have not...
Modeling consumer demand for variety
Modeling consumer demand for variety
2002,
Consumers are often observed to purchase more than one variety of a product on a given...
The impact of heterogeneity and ill-conditioning on diffusion model parameter estimates
The impact of heterogeneity and ill-conditioning on diffusion model parameter estimates
2002,
Assessment of accurate market size and early adoption patterns is essential to...
Consumer addressability and customized pricing
Consumer addressability and customized pricing
2002,
The increasing availability of customer information is giving many firms the ability...
Close encounters of two kinds: False alarms and dashed hopes
Close encounters of two kinds: False alarms and dashed hopes
2002,
People are frequently exposed to potentially attractive events that are subsequently...
Identifying spatial segments in international markets
Identifying spatial segments in international markets
2002,
The identification of geographic target markets is critical to the success of...
Pricing access services
Pricing access services
2002,
Many established industries, such as the online service industry, the...
Optimal pricing of new subscription services: Analysis of a market experiment
Optimal pricing of new subscription services: Analysis of a market experiment
2002,
There are now available a number of new subscription services that comprise a dual...
Investigating new product diffusion across products and countries
Investigating new product diffusion across products and countries
2002,
As firms jockey to position themselves in emerging markets, firms need to evaluate the...
Asymmetric store positioning and promotional advertising strategies: theory and evidence
Asymmetric store positioning and promotional advertising strategies: theory and evidence
2002,
Asymmetrically positioned retailers, who vary in the quality/in-store service offered,...
Consistent assortment provision and service provision in a retail environment
Consistent assortment provision and service provision in a retail environment
2002,
In a recent article, Broniarczyk et al. report an interesting finding that the...
The effect of credit on spending decisions: The role of the credit limit and credibility
The effect of credit on spending decisions: The role of the credit limit and credibility
2002,
The objective of the present research is to study consumer decisions to utilize a line...
Modeling variation in brand preference: The roles of objective environment and motivating conditions
Modeling variation in brand preference: The roles of objective environment and motivating conditions
2002,
People consume products in a variety of environments. They drink beer, for example, by...
Endogeneity and heterogeneity in a probit demand model: Estimation using aggregate data
Endogeneity and heterogeneity in a probit demand model: Estimation using aggregate data
2001,
Two issues that have become increasingly important while estimating the parameters of...
The spatial representation of market information
The spatial representation of market information
2001,
To be used effectively, market knowledge and information must be structured and...
Pizzas: π or square? Psychophysical biases in area comparisons
Pizzas: π or square? Psychophysical biases in area comparisons
2001,
Many product categories, from pizzas to real estate, present buyers with purchase...
Effectiveness of Trade Promotions: Analyzing the determinants of retail pass through
Effectiveness of Trade Promotions: Analyzing the determinants of retail pass through
2001,
Trade promotions are temporary price cuts that manufacturers offer retailers to...
The academy and the practice: In principle, theory and practice are different. But, in practice, they never are
The academy and the practice: In principle, theory and practice are different. But, in practice, they never are
2001,
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