Green Paul E.

Paul E. Green

Information about the author Paul E. Green will soon be added to the site.
Found 9 papers in total
A tactical model for resource allocation and its application to advertising budgeting
A tactical model for resource allocation and its application to advertising budgeting
2006
Models for optimal product positioning have received considerable attention by...
Thirty years of conjoint analysis: Reflections and prospects
Thirty years of conjoint analysis: Reflections and prospects
2001
Conjoint analysis is marketers' favorite methodology for finding out how buyers make...
Crash involvement rates by driver gender and the role of average annual mileage
Crash involvement rates by driver gender and the role of average annual mileage
1997
The effects of four predictor variables – driver age, driver gender, time of...
Individualized hybrid models for conjoint analysis
Individualized hybrid models for conjoint analysis
1996
Increasingly, conjoint analysts are being asked to design and analyze studies...
Modeling competitive pricing and market share: Anatomy of a decision support system
Modeling competitive pricing and market share: Anatomy of a decision support system
1992
Even with today’s high emphasis on management decision support systems,...
An application of a product positioning model to pharmaceutical products
An application of a product positioning model to pharmaceutical products
1992
This paper describes a case application of SIMOPT, a product positioning model and...
A hybrid conjoint model for price-demand estimation
A hybrid conjoint model for price-demand estimation
1990
Recent developments in conjoint analysis include the introduction of hybrid models in...
Recent contributions to optimal product positioning and buyer segmentation
Recent contributions to optimal product positioning and buyer segmentation
1989
This paper discusses the advances that have been made in optimal product design and...
Courtyard by Marriott: Designing a hotel facility with consumer-based marketing models
Courtyard by Marriott: Designing a hotel facility with consumer-based marketing models
1989
Marriott used conjoint analysis to design a new hotel chain. The study provided...
Papers per page: