Modeling competitive pricing and market share: Anatomy of a decision support system

Modeling competitive pricing and market share: Anatomy of a decision support system

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Article ID: iaor1996384
Country: Netherlands
Volume: 60
Issue: 1
Start Page Number: 31
End Page Number: 44
Publication Date: Jul 1992
Journal: European Journal of Operational Research
Authors: ,
Keywords: artificial intelligence: decision support
Abstract:

Even with today’s high emphasis on management decision support systems, relatively little has been published on the motivations, tribulations, and post mortems that generally accompany the development of such systems. This paper reports (in a mixture of narrative style and more formal model exposition) how a computerized decision support system for optimal price determiniation was developed, implemented, and finally applied to a broad range of industry problems.

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