| Article ID: | iaor199182 |
| Country: | Netherlands |
| Volume: | 44 |
| Issue: | 1 |
| Start Page Number: | 28 |
| End Page Number: | 38 |
| Publication Date: | Jan 1990 |
| Journal: | European Journal of Operational Research |
| Authors: | Green Paul E., Kriever Abba M. |
| Keywords: | statistics: empirical |
Recent developments in conjoint analysis include the introduction of hybrid models in which part worths estimated from self-explicited data are combined with information obtained from full profile evaluations. This paper extends the hybrid approach to conjoint problems entailing multiple suppliers, with particular emphasis on competitive price relationships.