Article ID: | iaor1988955 |
Country: | United States |
Volume: | 19 |
Issue: | 1 |
Start Page Number: | 25 |
End Page Number: | 47 |
Publication Date: | Jan 1989 |
Journal: | Interfaces |
Authors: | Wind Jerry, Green Paul E., Shifflet Douglas, Scarbrough Marsha |
Keywords: | facilities |
Marriott used conjoint analysis to design a new hotel chain. The study provided specific guidelines for selecting target market segments, positioning services, and designing an improved facility in terms of physical layout and services. Based on these strategy and design recommendations, Marriott developed the