| Article ID: | iaor1989871 |
| Country: | Netherlands |
| Volume: | 41 |
| Issue: | 2 |
| Start Page Number: | 127 |
| End Page Number: | 141 |
| Publication Date: | Jul 1989 |
| Journal: | European Journal of Operational Research |
| Authors: | Green Paul E., Krieger Abba M. |
This paper discusses the advances that have been made in optimal product design and market segmentation models. We emphasize developments since 1981. Measurement methodologies include multidimensional scaling and conjoint analysis approaches. Both the single product and product line problems are discussed, along with brief descriptions of related topics, such as product bundle design and pricing.