Found 97029 papers in total
Can bait and switch benefit consumers?
1990,
The authors present a model that leads to an equilibrium with characteristics similar to the following...
A market response model for coupon promotions
1990,
An econometric market response model for measuring the effect of coupon promotions upon market share is...
Demand complementarities, household production, and retail assortments
1990,
This paper presents a formal model of retail demand, based upon a household production framework, that...
Assessing purchase timing models: Whether or not is preferable to when
1990,
Two types of purchase timing models-those which model purchase incidence (whether or not) and those which...
Untangling the effects’ of purchase reinforcements and advertising carryover
1990,
The dynamic evolvement of market share of a brand in a frequently purchased product category can be driven...
The economics of product variety: A survey
1990,
Demand for variety may arise from a taste for diversity in individual consumption and/or from diversity in...
Marketing applications of the economics of product variety
1990,
The most obvious questions that arise upon a reading of Professor Lancaster’s excellent summary of...
A knowledge-based system for advertising design
1990,
In recent years, artificial intelligence research has provided new tools and techniques for marketing...
Designing products and services for consumer welfare: Theoretical and empirical issues
1990,
In this paper the authors examine the theoretical and empirical issues that arise for a public-sector...
Price promotions: Limiting competitive encroachment
1990,
This paper explores equilibrium pricing strategies in an infinite horizon repeated game for an oligopoly....
Modeling and variety seeking tendencies in brand choice behavior
1990,
Theories of exploratory behavior suggest that inertia and variety-seeking tendencies may coexist within...
An integrated model-based approach for sales force structuring
1990,
This paper analyzes the problem of designing the structure of multiproduct sales forces selling in an...
Improving channel coordination through franchising
1990,
The paper explores the role of franchising arrangements in improving coordination between channel members....
Compensating heterogeneous salesforces: Some explicit solutions
1990,
This paper considers the question of how a sales manager should design the optimal compensation scheme for...
A diffusion model incorporating product benefits, price, income and information
1990,
An assumption is made that a major benefit of many new durable products such as dishwashers and microwave...
An experimental evaluation of S-shaped software reliability growth models in academic environment-Comparison between models and determination of inflection rate
1990,
Recently, two types of S-shaped software reliability growth models (a delayed S-shaped SRGM and an...
Asymptotically attainable structures in nonhomogeneous Markov systems
1990,
In this paper, the authors provide and study a new aspect in the classical problem of the asymptotic...
A study on efficiency analysis using DEA
1990,
Data envelopment analysis (DEA) is a new Operational Research OR method applied to many studies regarding...
Computerised manpower planning model for hierarchical organisations
1990,
This paper discusses the methodology developed for computerised manpower planning of any hierarchical...
Interpretation and hierarchical set definition in Q-analysis
1990,
This is the second of a series of three papers in which the methodological status of Q- analysis is...
The rules of Q-analysis
1990,
This is the third in a series of three papers in which the methodological status of Q- analysis is...
A case study in cyclic assembly planning and dynamic coordinated component shops loading in a locks manufacturing plant
1990,
This case study arose in a large plant manufacturing locks. The existing production control system...
Disaggregating aggregate production plans to smooth workload variation
1990,
This paper proposes a heuristic approach for disaggregating aggregate production plans and smoothing...
An industrial study to the effects on batch sizes on the performance of the overall manufacturing system
1990,
The determination of batch sizes involves considering the complex relationships between the batch size and...
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